The Intentional AI Imperative: Balancing Utility with Consumer Control and Trust

The Intentional AI Imperative: Balancing Utility with Consumer Control and Trust

Mar 5, 2026

Shift’s 2026 AI Consumer Insights Report, based on a survey of 1,448 adults conducted in February 2026, reveals a critical imperative for enterprises: while consumers embrace…

State of Browsing Report

Shift: Beyond the Tab Limit: Why Enterprise Leaders Must Rethink Digital Workflows in 2026

Jan 13, 2026

The 2026 State of Browsing Report by Shift, based on a survey of 1,000 U.S. internet users conducted in September 2025, reveals a growing tension between…

Shift logo

The Legacy Browser is at a Breaking Point: According to the State of Browsing Report

Jan 13, 2026

New Shift Data Shows Browsers Are Failing Modern Users as 1 in 5 Juggle 11+ Tabs 

google browser on laptop

Adapting to the Disrupted Digital Workspace: Addressing Consumer Browser Fatigue in Enterprise CX

Nov 20, 2025

A recent U.S. study, the 2026 State of Browsing Report by Shift, reveals that 62% of consumers report experiencing digital burnout, with an overwhelming 81% ready…

Consumers Declare the Browser Broken: 62% Report Digital Burnout, 81% Ready to Switch

Consumers Declare the Browser Broken: 62% Report Digital Burnout, 81% Ready to Switch

Nov 18, 2025

U.S. study from Shift uncovers widespread digital fatigue and a growing demand for browsers built around people, not pages 


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