Expert Mode: Your Marketing Spend is Up, But Your Impact is Down. Here’s How to Fix It.
According to recent research from Shutterstock, while global ad spend has surged by 33%, the resulting impact on customers has actually declined by 20%. They call…
Shutterstock: Reclaiming Creative ROI: How Cultural Intelligence and Strategic AI Drive Enduring Brand Impact
The 2025 Creative Impact Report, presented by Shutterstock, offers a data-driven framework to address this, emphasizing that true business value stems not from sheer volume of…
#796: Shutterstock’s Allison Sitzman on how to counter the marketing impact gap
Today, we’re going to talk about a paradox that’s likely keeping many marketing leaders up at night: the massive increase in global ad spend versus the…
