B2B Agility™ with Greg Kihlström Podcast
Now the top-ranked B2B Marketing Podcast on Apple Podcasts
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Looking at the factors that drive business innovation and growth
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results.
The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
Host: Greg Kihlström
Greg is the host of the award-winning podcast The Agile Brand with Greg Kihlström and a best-selling author, speaker and advisor to Fortune 1000 companies. The Agile Brand podcast is a Top 25 Marketing podcast on Apple, and now in its 5th year with 400+ episodes and millions of downloads.
The B2B Agility™ podcast is presented by The Agile Brand and produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
Articles & Podcast Episodes
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S1 | #2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise
Today we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes. To help me discuss this topic, I’d like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise.
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S1 | #1: B2C Expectations in a B2B World with Chris Costello, Amazon Business
Today we’re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment. To help me discuss this topic, I’d like to welcome Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business.
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2024 Predictions for Sales Operations with Hendrik Isebaert of Showpad
As we prepare for the year ahead, the sales landscape is undergoing some major shifts. In an era of abundant information and increasingly informed buyers, traditional sales tactics are rapidly becoming obsolete. Amid economic pressures, the emphasis on maximizing business growth will be critical, with organizations focusing on optimizing their bottom lines and improving sales…
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Recognizing the true value of prioritizing B2B customer experience
Business-to-business firms often lag behind other markets when it comes to prioritizing and excelling in customer experience. Let’s explore why B2B customer experience is so important.