With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling author Greg Kihlström provides a comprehensive guide to understanding and implementing agility within your organization. Through a blend of foundational concepts, core principles, and practical strategies, you’ll discover how to transform your brand into a dynamic, customer-centric powerhouse. By embracing agility, continuous improvement, and strategic flexibility, your brand can navigate market fluctuations, capitalize on new opportunities, and maintain a competitive edge.
The book is divided into three parts: The Fundamentals, Defining the Agile Brand, and Building the Agile Brand. In The Fundamentals, you’ll gain a deep understanding of what it means to be agile and why it’s essential in today’s marketplace. Defining the Agile Brand introduces the seven principles that form the backbone of an Agile Brand, offering detailed insights and actionable steps for incorporating them into your business strategy. Building the Agile Brand moves from theory to practice, providing practical tools and real-world examples to help you implement and sustain brand agility effectively.
The Agile Brand, Revisited is more than just a guide; it’s a roadmap to building a brand that thrives amidst uncertainty and change. Whether you’re a marketing leader, business executive, or entrepreneur, this book equips you with the knowledge and tools to create happy customers, engaged employees, and a successful, sustainable business. Embrace the journey of becoming an Agile Brand and unlock the potential for continuous growth and innovation in your organization.
The Agile Brand, Revisited is available now in print and as an ebook from Amazon and directly from The Agile Brand website at: https://www.agilebrandguide.com
About Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria’s Secret, and Toyota.
He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.
In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond’s CX Advisory Board, and was the founding Chair of the American Advertising Federation’s National Innovation Committee. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).
Greg has written over 20 books on marketing and marketing technology, including his 10-part The Agile Brand Guide® series on marketing technology platforms and practices. His recent book, the best-selling House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it.
He executive produces eight business and marketing-related podcasts and hosts three, including the award-winning The Agile Brand with Greg Kihlström®, now top 5 on Apple’s U.S. marketing charts and in its 6th year with over 500 episodes and millions of downloads, which discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg has been named #1 on its list of the Top Global Marketing Thought Leaders by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s also participated as a speaker at global industry events and has guest lectured at prominent universities and colleges.
