New Google Ad Manager integration increases advertiser demand for marketplace ad inventory
Topsort, an AI-native, auction-based retail media infrastructure company powering marketplaces and retailers worldwide, today announced the integration of Google Ad Manager (GAM) to help retailers capture more revenue with increased advertiser demand for their inventory.
“Adding Google Ad Manager helps retailers capture more value from every impression by expanding advertiser demand without adding operational complexity.”
As retail media programs scale, ad operations teams are responsible for managing increasing volumes of inventory across multiple placements and demand sources. To help manage this complexity, retailers and marketplaces are looking for new ways to maximize their ad revenue without adding to their operational challenges.
By integrating GAM Topsort partners can improve monetization by expanding advertiser demand beyond Topsort’s core auction with ease. GAM immediately provides retailers access to additional external demand to fill their inventory.
“Retail media is becoming a core revenue driver for marketplaces,” said Regina Ye, CEO of Topsort. “adding GAM ensures our customers can capture value from every impression, helping them improve yield, increase efficiency, and build a more resilient monetization strategy.”
Maximize Revenue from Every Impression
Through this workflow, retail media teams can:
- Expand demand beyond retail media: Tap into GAM open auction and direct deals, including non-endemic advertisers.
- Improve overall monetization performance: Capture incremental revenue and strengthen yield across all your placements.
- Built for the AI-Native Future of Retail Media: GAM integrates directly into existing retail media infrastructure, supporting fast deployment and minimal operational overhead.
The launch reinforces Topsort’s mission to build AI-native retail media infrastructure that helps enterprise marketplaces maximize inventory value, scale monetization efficiently, and operate with greater control and transparency.
