Marketing Operations in the Age of Agentic AI Workshop | Led by Greg Kihlström

An Advanced Marketing Operations Workshop That Moves Your Team From Tactical Execution to Strategic Orchestration

Marketing operations has quietly become the most important — and most overworked — function inside the modern marketing org. The queue keeps growing. The stack keeps expanding. The board keeps asking for faster reporting, cleaner data, and more personalized journeys. And the team keeps doing it with the same headcount.

The teams pulling ahead aren’t adding more people or more tools. They’re rebuilding the operating model around agentic AI — autonomous systems that can perceive data, reason through complex logic, and act across the campaign lifecycle without a human pushing every button.

Marketing Operations in the Age of Agentic AI is the marketing operations agentic AI workshop built to close that gap.

Led by Greg Kihlström — host of The Agile Brand podcast (2x Signal Awards winner, top-ranked enterprise marketing podcast), named the #1 Global Thought Leader on Customer Experience for three consecutive years, and author of The Agile Brand Revisited and Marketing Technology Platforms — this advanced session is designed for the architects, builders, and strategists behind the marketing curtain. It moves far beyond simple generative content tools to focus on the “brain” of your marketing stack: the autonomous logic, data flows, and decisioning that determine how every campaign actually runs.

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Get a sneak peak from Greg Kihlström, AI for marketing expert and workshop facilitator

What Your Team Will Learn

This is not an introductory AI session and it’s not a vendor tour. It’s an advanced, architecture-focused day designed for marketing operations leaders who already understand automation and are ready to redesign it.

  • The Perception-Reasoning-Action Loop — Master the agentic framework that replaces rigid If-This-Then-That automation with flexible, autonomous decision-making. This is the conceptual shift that separates traditional MAP workflows from true agentic systems.
  • Architecting Your AI Workforce — Learn to identify the highest-friction bottlenecks in your stack — lead routing, data hygiene, attribution, content personalization — and design specific AI agents to handle each one.
  • Tool Stack Evolution for Agentic Ops — Map the emerging ecosystem of agent-capable platforms and learn how to integrate them safely into your existing CRM, MAP, CDP, and analytics infrastructure without breaking what already works.
  • Modernizing Operational Bottlenecks — Apply the agentic framework to intelligent lead scoring, dynamic content personalization, real-time campaign optimization, and automated reporting — the four areas where most ops teams lose the most time.
  • Governance and the Human-in-the-Loop — Establish the ethical guardrails, approval gates, and audit trails your CFO, legal team, and CEO will require before you scale autonomous agents into production.
  • Future-Proofing the Ops Function — Build a concrete roadmap that shifts your team’s focus from manual “button pushing” to high-level system orchestration and strategic oversight.

By the end of the day, your team won’t just understand agentic AI — they’ll leave with a blueprint for a self-driving marketing infrastructure tailored to your stack and your bottlenecks.

Who This AI Marketing Workshop Is For

This marketing operations agentic AI workshop is designed for the builders, architects, and strategists behind the marketing curtain — the people who know how the machine actually works.

  • Marketing Operations Professionals looking to escape “ticket-taking” hell and finally scale their impact beyond what manual headcount allows
  • MarTech Administrators and Engineers responsible for integrating tools, maintaining data quality, and proving ROI from a stack that keeps growing
  • Demand Generation Managers ready to automate complex lead nurturing, scoring, and personalization journeys end-to-end
  • VP and Director-Level Ops Leaders building a 12–18 month roadmap for the next wave of digital transformation in their org
  • CMOs and SVPs who need a defensible point of view on what agentic AI actually changes about how marketing gets done
  • Revenue Operations Leaders working across marketing, sales, and CS who want a unified framework for autonomous workflow design

For Marketing Leaders: What Your Team Walks Away With

If you’re a CMO, SVP, or VP of Marketing, here’s what this workshop delivers to your org.

Your marketing operations team is the constraint. They’re the reason campaigns ship late, reporting takes a week, and personalization stays stuck in slide decks. Adding headcount has stopped working — and the board no longer accepts “we need more analysts” as an answer. What your ops function needs is a new operating model, not more people. This workshop delivers exactly that.

What your teams will learn — and bring back to the business:

  • A blueprint for a self-driving marketing infrastructure — your ops leaders will return with a documented map of where autonomous agents should plug into your stack, in what order, and against which business metrics. This is the artifact you can take to your CFO.
  • A shared agentic vocabulary across the ops, demand gen, and MarTech functions — so your team stops arguing about tools and starts agreeing on architecture. The Perception-Reasoning-Action framework gives everyone a common language for designing autonomous workflows.
  • A governance model that lets you scale AI without scaling risk — explicit guardrails, approval gates, and human-in-the-loop checkpoints designed for the realities of brand safety, data privacy, and regulatory scrutiny. This is the question your General Counsel is already asking.
  • Capacity unlocked without adding headcount — by automating lead routing, data hygiene, attribution, and reporting, your team frees up the equivalent of multiple FTEs of analyst time. That capacity gets reinvested in strategy and orchestration instead of ticket clearing.
  • A point of view on the agent-capable platform ecosystem — your ops leaders return with a clear take on which emerging tools to pilot, which to ignore, and how each one integrates with your existing CRM and MAP investments. No more vendor-driven roadmaps.
  • Measurable productivity gains within the first quarter — most clients report meaningful reductions in time-to-publish, time-to-report, and campaign setup hours within weeks of the workshop. The ROI story is straightforward to build.

This is the workshop you book when “we need to do something with AI in marketing ops” needs to become “here’s the agentic roadmap, the governance model, and the Q1 deliverables.”

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For Marketing Teams: How to Convince Your Manager to Bring This Workshop In

If you’re a practitioner who knows your team needs this, here’s how to make the case.

If you’re in marketing ops, MarTech, or demand gen, you already know the work is broken. The ticket backlog never shrinks. The data is always one fix away from clean. And every new “AI initiative” gets bolted on top of an automation stack that was already creaking. Your manager probably suspects this too — but they need a credible, structured way to address it that isn’t another vendor demo or another generic course. This workshop is that credible option. Here’s how to frame it:

Use these talking points:

  1. “It’s built for ops, not for content marketers.” Most AI training out there is about prompting and content generation. This workshop is specifically about agentic architecture, data flows, and operational bottlenecks — the work we actually do.
  2. “It pays back in unlocked capacity.” The agents we’d design in the session — lead routing, data hygiene, reporting — are exactly the workstreams currently eating our analyst hours. Every hour we automate is an hour we get back for strategic work.
  3. “It’s not a tool demo — it’s architecture.” The day is built around the Perception-Reasoning-Action framework and applied to our own stack. We’d leave with a blueprint, not a vendor pitch.
  4. “It de-risks the agentic AI shift.” Every MAP and CRM vendor is shipping agentic features. If we don’t have a framework for evaluating them, we’ll end up paying for capabilities we can’t operationalize. This workshop gives us the framework.
  5. “It’s led by Greg Kihlström.” He hosts the top-ranked enterprise marketing podcast, has authored multiple best-selling books on marketing technology and operations, and advises enterprise brands on exactly this transformation. This isn’t a generic AI trainer.
  6. “We can measure the outcome.” Pre/post workshop we can track time-to-publish, time-to-report, ticket throughput, and analyst hours reclaimed. The business case writes itself within a quarter.

Quick email template to send your manager:

Subject: Workshop that could actually unblock the ops queue — worth 5 minutes?

I came across a marketing operations workshop from Greg Kihlström (host of The Agile Brand podcast) focused specifically on agentic AI for ops teams — not the usual prompting content. It covers the Perception-Reasoning-Action framework, how to architect AI agents for our biggest bottlenecks (lead routing, data hygiene, reporting), and a governance model for scaling autonomously without risking brand safety.

Given how much of our analyst time goes to repeatable workflows, I think this would meaningfully change our roadmap. Can I send you the details?

About the Workshop Leader: Greg Kihlström

Greg Kihlström is one of the most recognized voices in marketing technology, AI adoption, and customer experience. He is:

  • Host of The Agile Brand with Greg Kihlström® — the top-ranked enterprise marketing podcast and 2x Signal Awards winner
  • Named the #1 Global Thought Leader on Customer Experience for three consecutive years
  • Best-selling author of The Agile Brand Revisited, Marketing Technology Platforms, and House of the Customer
  • Advisor and fractional Chief Digital Officer to leading enterprise brands
  • Creator of The Agile Brand Guide®, Martechipedia™, and Stackalize™

Greg has delivered workshops and keynotes to marketing teams at Fortune 500 brands, agencies, and high-growth companies across North America and Europe.

Workshop Format & Logistics

  • Format: Half-day or full-day immersive workshop (in-person or virtual), structured around technical strategy and hands-on architectural exercises
  • Audience size: Optimized for marketing operations, MarTech, and demand gen teams; group sizes are flexible
  • Customization: Curriculum is tailored to your industry, current tech stack, MAP/CRM environment, and team maturity level
  • Delivery: On-site at your offices, off-site at a venue of your choosing, or fully virtual
  • Outcomes: A documented agentic architecture blueprint for your stack, a governance and human-in-the-loop framework, and a prioritized roadmap for the first agents to deploy

Ready to Bring AI Fluency to Your Marketing Team?

The marketing ops teams that win the next 24 months won’t be the ones with the biggest queue or the largest stack — they’ll be the ones who’ve shifted from tactical execution to strategic orchestration. Whether you’re a leader looking to rebuild the ops operating model or a practitioner ready to make the case to your manager, this workshop is designed to deliver an architecture you can actually deploy.

Request workshop details and pricing →

Frequently Asked Questions

Who should attend this marketing operations agentic AI workshop? Marketing operations professionals, MarTech administrators and engineers, demand generation managers, and the VP and CMO-level leaders who own the ops function. The workshop is calibrated to be valuable for hands-on architects building the systems and for the leaders setting the roadmap.

Is this workshop available virtually or only in-person? Both. The full-day workshop can be delivered on-site at your offices, at a venue of your choosing, or as a fully virtual session — with the hands-on architectural exercises adapted for either format.

What’s the difference between this workshop and an online course on marketing automation or AI? This is a live, customized, full-day session led by Greg Kihlström, with hands-on architectural exercises applied to your team’s actual stack and bottlenecks. Online courses teach generic concepts; this workshop produces a blueprint you can deploy.

Do participants need prior AI experience? This is an advanced workshop. Participants should be comfortable with marketing automation concepts, CRM/MAP workflows, and have at least working familiarity with generative AI. Deep AI expertise is not required — Greg will get the team on the same conceptual footing — but this is not a beginner’s introduction to ChatGPT.

How does this differ from the AI for Marketers workshop in the same series? The AI for Marketers workshop is built for content, social, comms, and CX teams getting up to speed on prompting and generative AI fundamentals. Marketing Operations in the Age of Agentic AI is the advanced session for ops, MarTech, and demand gen leaders focused specifically on autonomous agent architecture, data flows, and the operational backbone of the stack.

What deliverables do participants walk away with? The Perception-Reasoning-Action framework, an architecture blueprint for agentic workflows mapped to your stack, a governance and human-in-the-loop model, a prioritized list of agents to design first, and a roadmap for shifting the ops function from execution to orchestration.

Will the workshop address how agentic AI integrates with our existing CRM and MAP investments? Yes. A significant portion of the day is devoted to safe integration with existing infrastructure — including how agent-capable platforms layer on top of CRM, MAP, CDP, and analytics tools without forcing a rip-and-replace.

How is this workshop priced? Pricing depends on format, team size, and customization. Request a quote here.