The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and external pressures.
Doing this requires a combination of people and processes that utilize methods like Scrum and the related practices and roles associated with creating, managing, and completing work utilizing Agile principles.
In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.
The book explores marketers’ need for increased performance of their efforts, all while working more collaboratively and cohesively as a team. Through a detailed overview of Scrum practices and roles, and several examples of how to implement these methods in the real world, the book gives a detailed overview for marketers that are new to Agile, or have only a limited experience with it.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to Agile marketing fundamentals provides a background and important information about Agile principles, practices, and methods for marketers of all experience levels as they work to successfully implement Agile marketing in their organizations.
The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals is available now in print and as an ebook from Amazon and directly from The Agile Brand website at: https://www.agilebrandguides.com
About Agile Brand Guides
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
The best selling Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively.
In the first Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print as an ebook.