House of the Customer

Book Review: House of the Customer on Hollywood Digest

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From the review:

Greg Kihlström knows of what he speaks, and to who he speaks. That much is fully evident. Writing in the new book House of the Customer: A Blueprint for One-to-One, Customer-First, Employee-Driven Business Transformation, Kihlström states: “Although this book is aimed at helping marketing leaders and those tasked with creating customer-centric experiences, this is not a handbook on marketing basics. Instead, it is a blueprint of the tools, practices, and mindset needed to perform omnichannel personalized customer experiences well. Using the ideas and outlines in this book, you can create a strategy that matches your organization’s unique characteristics, consumer sets, existing processes, infrastructure, and business goals. All the building blocks are here, as is a framework to start stacking them up.

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