Is your SMS marketing lacking the engagement that your other channels have? If your brand hasn’t started planning to engage customers with RCS, you might already be falling behind the curve on the next wave of mobile marketing.
Welcome to One Amazing About Attentive. Today we’re talking with Karine Terzibachi, Chief Business Officer at Attentive and they will be sharing one amazing thing about Attentive’s Rich Communication Services (RCS) Business Messaging with us today.
Watch the Episode
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing With Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
About Karine Terzibachi
Karine Terzibachi is the Chief Business Officer at Attentive. With over a decade of experience scaling high-growth technology companies, she specializes in the evolution of mobile shopping across companies like Attentive, Venmo & PayPal. She spearheads our efforts on the next generation of messaging with RCS, & runs Strategy, Operations, Analytics & Messaging Partnerships. She enjoys running, dance, and lives in NY.
Resources
Attentive: https://www.attentive.com
Read more about Attentive’s approach to RCS: https://www.attentive.com/blog/attentive-unveils-rcs-shoptalk-2025
The One Amazing Thing with Greg Kihlström website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing About… with Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
