Many brands waste tons of media spend sending offers to customers who have already converted, and a solution to minimize this is surely top of mind for marketers out there that want to maximize the efficiency and effectiveness of their marketing efforts.
Welcome to One Amazing About ActionIQ. Today, host Greg Kihlstrom welcomes Jack Cochran, Director of Solution Consulting at ActionIQ to the show and he will be sharing one amazing thing with us today: dynamic media suppressions.
Watch the Episode
About Jack Cochran
After spending nearly a decade as a customer, Jack made the transition to presales in 2013, giving him a unique dual perspective on business strategies. With now over 20 years of experience, Jack has proven expertise in helping customers unlock value for their organizations and coaching other presales professionals to do the same. At ActionIQ, he manages a team of Solutions Consultants who support brands like M&T Bank, DoorDash, Conde Nast, SONY to harness their customer data via the CDP, deploy sophisticated use cases across the customer lifecycle and power measurable business outcomes.
Resources
ActionIQ website: https://www.actioniq.com
The One Amazing Thing with Greg Kihlström website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/
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