In this episode of Brand the Change, Host Bonnie Habyan sits down with podcast expert Brandy Whalen from Kitcaster to talk about the explosive podcast industry and to provide listeners tips on how to leverage podcasts to grow their brand. This episode explains the strategy of podcasts in a marketing strategy to help build a brand. Whether you’re a CEO of a major brand, a solopreneur, a founder of a start-up, or an executive, this episode takes a deep look at the growing influence of podcasts and why they are a strong tool to incorporate in your marketing mix.
Resources
Kitcaster website: https://www.kitcaster.com
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Transcript
Note: This was AI-generated and only lightly edited.
Bonnie Habyan:
Americans spend about four hours a day listening to audio. That’s why today’s discussion is crucial for anyone looking to make a mark in the competitive digital landscape. Joining me on this discussion today is Brandi Whelan, co-founder of KitCaster, a podcast PR company. Podcasting isn’t just a media form, it’s a growing force in marketing. And Brandi is at the forefront. She’s going to share her insights on the podcast PR strategy and why targeting your audience via audio can be a transformative strategy for branding, both for individuals and for businesses alike. So welcome Brandi. It is a pleasure to have you.
Brandy Whalen: I am so thrilled to be here. Thank you, Bonnie.
Bonnie Habyan: You are very welcome. And I am going to just jump right in because we have a lot to talk about here. Love podcasts. I think they’re great for anyone trying to build a brand, whether you are a CEO or an entrepreneur, it just gives you so much content. So I want to shape this a little bit. You know, I read where the global podcasting market is projected to grow from about $24 billion in 2023 to somewhere around $131 billion by 2032. That is insane. Can you give us a little clarity into the current size and growth trends of the audio marketing industry in general?
Brandy Whalen: Yeah, well, I think one of the contributors that play into that trend is just the global adoption of podcasting. I think internationally, podcasts were more of a US-based medium. And now we’re seeing more content coming out of locations around the world and really increasing that listenership quite a bit. So huge growth opportunities there. And I think people are just starting to realize how they can, they can really, even from like a B2C, B2B perspective, I feel like the B2B space is understanding how podcasts are important to them more and more. So I feel like that’s been a big increase in terms of like whether it be on the guesting side, podcast launch side, and then also the advertising side. I see that as being a really, a real big growth opportunity.
Bonnie Habyan: You know, it’s interesting. A couple of things that you’re saying. Um, I didn’t realize that this podcast craze was a little bit limited here or, you know, in the world, but more, more kind of prevalent here in the U S so that’s very fascinating to learn. But also I do see from the digital landscape in general that business-to-business is becoming more like business-to-consumer in so many ways. So maybe, can you elaborate a little bit on the advertising side, what you’re seeing?
Brandy Whalen: Sure. So it’s interesting. We are, you know, as we’ve been doing guesting on the podcast side, we have a lot of companies that are coming to us and asking about advertising. And it’s something that we hear more and more on podcasts, right? Programmatic advertising, host read advertising. So it’s something that we invested in a couple years ago, we actually have another company that we launched about 12 months ago, officially. called Wildcast. And this is really for that B2B space to take advantage of advertising budgets, because it has been something that I think the consumer products, consumer space has adopted and more versed in. And the B2B space has been a little bit slower. But it’s, if you think about it, you know, let’s just say you have a cybersecurity product, who’s your target audience?
Bonnie Habyan: Yeah, absolutely. You’re right. You can really niche down in that too if you need to. Well, businesses obviously are a huge audience, but I mean, I think what is beautiful about podcasts, you can get pretty specific in knowing who it is that you’re in front of. I mean, I very quickly could tell you what our demographics are, right? People ask me, I go, you know, there are high achieving professionals, entrepreneurs, people that are probably very fast track in their careers. They want to listen and learn and stay on the forefront and the cutting edge of what’s coming down the pike. And I’m sure you as well probably know on the top of your mind, some of these podcasts that you could say right away, yeah, that’s where you want to be. And I know that because I’m telling you that this is kind of what we’re seeing from a data perspective. Maybe 10, 20 years ago, we didn’t have that. I was probably a little bit of a naysayer maybe five, six years ago. It’s just audio. It’s a podcast. Listen, radio’s gone out the way. In some respects, it’s come back through Sirius, but I just don’t get this thing. Now, I am a huge fan. Sometimes, you just have to go with the trend and see where things are. In fact, I’ve read that most people during the day, some of them will listen to podcasts as much as like four hours a day. I mean, you can take it with you anywhere. And I think what’s interesting is that podcasts have really democratized in some respects, I would say the broadcasting world, because anybody can have one. Anyone can have a shot now at expressing something if they have something to say, or if they’re looking to engage people.
Brandy Whalen: What is your thought on that? Yeah, I mean, absolutely. The barrier to entry in the podcast world is pretty minimal, really. And I would say just even in the last five years with the audio equipment, I think back to even 10, 15 years ago when podcasts really started to gain popularity people would be going to studios and producing their podcasts, you know, like a soundproof studio. I remember that. Yes. Huge, you know, with boom mics and it was a whole setup. And now we’re in our home recording great audio and, and all the tools that we’re able to use, you know, it’s like, we’ve, we’ve definitely have seen an increase in, in tools and just allowing people to be wherever they need to be in order to, to record, which is pretty incredible. And, you know, it’s, it’s something that we always have to, to talk about to, uh, our clients, you know, that podcast hosts it’s, you know, thinking about traditional radio, those were journalists typically. Right? They come from the world of journalism. Absolutely.
Bonnie Habyan: They studied it. Right. Absolutely. Or they, many of them were writers first or newspaper reporters first. They were journalists for sure.
Brandy Whalen: Yeah. Yeah. And that’s shifted quite a bit. You can just be, you know, anyone and you have a, you have an idea or you have an interest and you can really, you can put yourself out there. You can invite guests on, as you know, you can grow a whole listenership just by being engaged and getting like very pretty simple, minimal. equipment and tools.
Bonnie Habyan: Well, absolutely. I think the pandemic showed us very quickly what we have to do, can do when we don’t have a soundproof room. Yes. I also think the podcast offers this intimacy that perhaps radios and radio programs and maybe other sorts of mediums don’t. There’s an intimacy, there’s a following, there’s a connection. What do you see with that?
Brandy Whalen: Yeah, I totally agree. I see podcasting as being really a parasocial relationship, right? You can be tuning into a conversation and feel like, especially if you’re listening to somebody who’s really good at storytelling and really good at making that connection with the listener and make you feel like you’re just eavesdropping, like you’re, you’re at a coffee shop or, you know, maybe you’re in an airport and you’re just like listening in on a conversation and you walk away and you feel like you’re, you have a piece of that. Like, you know, them like there’s, there’s kind of this like personal attachment that you have to these, these podcast hosts and the guests that you’re listening to. It’s, it’s really quite amazing. And I feel like there’s a certain level of brand loyalty that you get from listening to to someone talk about the passion and mission and the impact that they’ve made in the company that they’re running. It’s really quite incredible.
Bonnie Habyan: Yeah. I’ve seen such a shift. I’ve seen people as well working at corporations similar to myself go out and create a podcast that may not be directly tied to the company, but they’re able to now kind of go out there and express their passions in a way that they’re able to reach people where they couldn’t 10, 15 years ago. And so that kind of leads me into something want to ask you about. Yeah. Give me some insights into how successful entrepreneurs, solo entrepreneurs, CEOs, anyone that is looking to go out there to develop a little bit of a thought leadership, personal brand strategy should approach the podcast in their realm of integrating it into their kind of, you know, secret sauce.
Brandy Whalen: Yeah, absolutely. So, you know, kind of thinking about, how you’re presenting yourself to the world, right? And what are all the different avenues in which you can do that? And I feel like podcasts are kind of that central unit, because when you’re going on podcasts, you’re creating content. And that content can be shared across all of your platforms as you’re building your brand, right? So if you kind of start in this place where you’re having an engaging conversation, somebody’s kind of walking you down the path, right? They’re asking you those leading questions. You’re able to answer them. You’re able to give your perspective. And then you’re able to share that widely across all of your channels. You can create those podcasts into blog, depending on how far in depth you go. Maybe you’re talking to a very technical audience and you have a technical host asking you questions. That’s a case study. I mean, thinking about all the different ways in which you can use podcasting as really that central piece to building your personal brand. And it’s a pretty, I mean, I think as low of a barrier of entry it is into launching a podcast, being a guest on a podcast, it’s the same thing. If you have a particular expertise and you’re searching out podcasts that interview guests that are in your wheelhouse, in your sphere of influence, reaching out to that podcast host, giving them a little teaser of what you can bring to their listeners, what kind of information you can bring to the conversation. It’s a pretty easy thing to do. It’s a nice place for people to start.
Bonnie Habyan: Well, let’s talk about starting because this can be daunting, even to your most seasoned CEOs. Where do I start with that? What do I need to do? I don’t know. And it can be a little scary. So let’s walk through that. If you are someone out there trying to build your presence and you have something to say, how do you start becoming a podcast guest? And more importantly, what are the things that make you a good podcast guest?
Brandy Whalen: Yes, yes. So thinking about the things that you can bring to the conversation is what I, is the place where I always tell people to start, you know, even just thinking about those, those keywords, like how would you identify yourself, your, the conversation that you’re going to be able to bring to podcasts. Maybe you are, you specialize in a certain technology, maybe it’s a service, but thinking about those keywords and then finding those podcasts that fall into that category. and building kind of unique talking points. Do a little digging. Look at the podcast episodes that a particular podcast that would be a good fit for you has released in the last two, three months. What kind of conversations are they having? And really speak to that podcast host. So if you’re interested in being a guest, you think it’s a really good fit, thinking about like, okay, so I noticed that they did an interview with somebody who talked about how to incorporate AI into recruiting. And, and perhaps you can take it a step further or you have a completely different angle, you know, attaching yourself to something that was talked about previously. Like you’re tuned in, you’re paying attention, you care, you care about this podcast and you care about what you’re going to be able to contribute to this podcast. So I think that that just in determining which podcasts and how to approach it and giving it that level of personalization is really important.
Bonnie Habyan: Yeah, well, well, two things. Do they need a podcast one pager, or should they have something that kind of shows that they’ve done this before? What if you have never done it in the past? You’re looking to crack into this kind of podcast guesting. And you know, a what do you have to bring that shows you are professional and credible? And B, how do you knock on these doors of people who probably get inquiries all day long?
Brandy Whalen: Yeah, no, absolutely. I mean, you absolutely can create a one pager, but it’s not necessary. I would say that some hosts do want to hear how you’re showing up to conversations. That is a criteria that folks have. They want to know that you’re well-spoken, that you can engage and connect, and what you’re going to share is going to be important, that you’re going to be a good guest. If you don’t have that experience, how can you demonstrate that? If you’ve given talks, if you’ve participated in a webinar, feel free to pass that along as an example of how you’re showing up to these other conversations. They’re not necessarily podcasts, but they’re giving the podcast hosts a taste of how you communicate. And if you don’t have any of that, you know, I always think it’s nice to be honest. I’ve never done this before, but I actually think I’d be a really great guest and I understand the nuances to podcasting and I understand that you want guests that are going to create value for your listeners. And here’s how I can think I can do that. And if you want to just get on a call with me and chat for 10 minutes and see if it’s a fit, I would be very open to that.
Bonnie Habyan: All right. So what are the do’s and don’ts of being a podcast guest? Because I think there are some protocols, or at least you should try and practice one or two protocols to make sure that you, A, if you go through this process and you want to be asked again, or if somehow you have to get a referral or whatever, you want to have a good experience. So what are a few things that you recommend?
Brandy Whalen: Yeah. So I think you have to Don’t think of podcasting as a marketing exercise. I think that that is a real mistake that people make. They get on a podcast, they are asked about themselves, they give their resume a rundown of every place they’ve worked and their education. And, you know, that’s a That’s a challenging start to a conversation. And I get it because that’s kind of like in a, in a kind of a marketing job situation, maybe you are giving your resume, but I always tell our clients, like if somebody is interested in that, they’re going to go to LinkedIn. They can go and look at your background and your resume, but come to the conversation ready to share. Don’t sell. Provide value.
Bonnie Habyan: I know. I think that’s the best advice you can absolutely give. I don’t think people realize that enough. When they’re coming to do something, people really don’t care so much about where you’ve come from. They just want to know what you know. Give me something I can use today.
Brandy Whalen: Right? Yes. Yes. And I always say to like, make sure that you’re connecting with the listeners, you know, find an identifiable character. So if you’re talking about I keep using cybersecurity as an example, but I’m going to continue to do that because we’re already here. Let’s say that you have a cybersecurity company and your focus is on healthcare. Instead of saying that, I have a cybersecurity company and my focus is on healthcare. Talk about scenarios. We have clients that come to us, they’re struggling with these issues. Something that people can identify with. And it could be real personal too. Really paint the picture. They’re losing sleep at night. They can’t keep a team. They’re struggling with all these things. there’s a good chance that the listeners are also struggling with some of these things. And they’re more likely to stay connected to the conversation and move through. I mean, you’re asking people to invest time, which time is the most precious thing we have. So if you’re asking people to spend 30 to 40 minutes listening to you, really connect with them.
Bonnie Habyan: Okay. And so I’m going to share something with you talking about connecting. So I know that you, you know, you’re, you’re, you have this incredible agency that is actually key in helping people develop the strategy, but I want to share with you how I came about actually hosting my own podcast. And it was through a very grassroots effort. Of course, listen, I have always been in something to do with public speaking or I’m a speaker on the side. So this is all natural and feels very comfortable, But you still have to go out there. So I remember a couple of years ago, I said, okay, you know, I’m going to start this process a little bit. Did my one pager, went on a couple of these services where you can pay to actually match up with other people that are looking for guests, drove that hard for about a year, started getting on that, started finding others, like you said, of ones that I’d like to be on. And one was great, Killstrom. We connected. Next thing you know, you just have this connection. You provide value to each other. And here I am. Hey, would you like to be a guest host? OK. And now I’m a host. So I mean, it was just an amazing example of how, if it is something you truly want, And if it is something you start to find you feel comfortable in, you can build it to whatever you want and talk about being able to leverage it. You brought that up earlier. Once you’re on a podcast, you can download the transcript, create an article from it, put it over, you know, several different channels and platforms, cut it up if you want to, you know, there’s many things that you can do with it. So I do think that someone, whether you’re a solopreneur, Whatever, you can use it and create a whole strategy around it.
Brandy Whalen: Absolutely. I mean, we had this really interesting case study from a client. He had been a client with us for three years. He had gone on close to 115 podcasts, different podcasts.
Bonnie Habyan: Through you or by himself?
Brandy Whalen: By himself. Through us. Through you, okay. Through us, yes. We had worked with him for quite some time. And it was so funny because every time we would send him a new opportunity, he was like, okay, this is wonderful. Thank you so much. And I was always like, gosh, he loves this. He’s going to keep going forever. Well, he took All of those podcast interviews, he submitted them to a company that creates books. He had a whole book written about his sales strategies based on all of his podcasts and reviews. He didn’t have to meet with this company one single time. He simply sent them his interviews, they wrote the book, published it, done. Yeah.
Bonnie Habyan: That’s amazing. That’s a really cool case study and concept. And I was going to ask you, that’s one success story. Do you have another one you could share about something similar that kind of wowed you? Maybe someone you started with and the next thing you know, you’re like, oh my goodness gracious, look how they leveraged this opportunity.
Brandy Whalen: Yeah, there’s a there’s well there’s so many we’ve had a lot of clients who have received investment so they’re kind of at that stage in their company where they’re seeking investment and they have connected with potential investors and ended up securing deals through podcasting because it is one of those unique platforms where if you are an investor and you’re investing in a person You get to really understand who they are and how they operate on listening to them on podcasts. We’ve had quite a few clients that fall into that category. One interesting case study was a young female entrepreneur. We had been working with her for probably close to eight months. She came to me and said, you know what? This whole experience has been so incredible. Not only has it been fun to go and meet these podcast hosts, tell my story, but I’ve gotten so much better at communicating with my board. She’s like, I have so much more confidence now. I understand the things that are connecting. When I’m watching a host connect with what I’m saying, I can then take those pieces. When I see their face light up and they get excited and they start asking me more questions, I’m taking those pieces to the board because those are the same pieces that are going to get my board excited. So that was just really cool. I mean, I just saw this complete transformation and you could just see in her energy and the way that she was holding herself by the end of her podcast tour that it was just like a completely different person. It was beautiful.
Bonnie Habyan: Yeah, they’re the good things that you like to see, right? I mean, if you’re putting yourself out there, you feel like you have something to share, then you become, in some respects, worth knowing. And that’s got to be a great thing for someone who’s trying to either build their personal brand a little bit, or trying just to get out there to do something special for their company. That’s a wonderful, wonderful realization. And so when you start doing this, you can have a startup company who says, I’m going to start on this podcast journey. Paid or not, they could do it on their own. They could come to your agency. However they go about this, how do they eventually calculate ROI?
Brandy Whalen: Ooh, Bonnie, that is such a good question. Yeah. The ROI piece is really challenging for us.
Bonnie Habyan: I know. Well, it was, I worked in PR for many years. I remember having to somehow show this. To me, I’m like, it’s brand awareness. It’s people understanding you. It’s getting yourself up there with them. But it’s a lot of that’s all in a nebulous in a world where there’s so much data. People want to know what has this done for me?
Brandy Whalen: Yeah, absolutely. I mean, here’s the deal. It’s really hard. And you know, coming from the PR world, and we do see this activity as a very much like top of funnel, right? Brand awareness, you’re educating people, you’re entering a new market space, you’re making a name for yourself. The ROI piece is something that will be totally candid. When we’re talking in a world of data and metrics, it’s really hard because we have tools that we use. We use Podchaser. We’ve used Listen Notes. There are tools out there. But we haven’t found anything that gives us real accurate data. And podcasting is fairly young still. And I think too, because people are streaming from so many different platforms. They are. To aggregate all of that listenership, you know, it was beautiful at one point when we were mostly looking at downloads, like that’s a pretty easy number to see. And most hosts would have that information and we’d be more than happy to share that. But now we’re in this world where like, I don’t remember the last time that I downloaded a podcast episode. I stream them on Spotify, you know, I’m watching them on YouTube, like I’m I’m tapping into a lot of different places to find this content and it’s also evergreen, right? Like it’s there for the shelf life is long on podcasting. And you all, you know, like I’ve done this where I’ve stumbled upon a new podcast that I’m like, wow, this is amazing. This host is incredible. And I’ll do a total deep dive. Like I go back like a year, two years and, and binge listen to all of the episodes.
Bonnie Habyan: Just give me a good crime one. It’s ridiculous. If people knew how many of the different ones I buy, this is great. But I’m like you, I love this series. Now I want to see something like it. And then of course it comes up, if you like this, you’ll like that. Okay, I’ll try it. But I think you’re right. And I think you did hit on one or two things. If you get a large investor, if you get a transaction or a deal from it, if you get another opportunity And there’s also when people realize, you know, when people are searching for you, this digital world is now what drives so much of our brand reputation. People who are searching for you see that podcast come up. They see you, then they think of you as more of a thought leader or you do have more credibility. So it’s those sorts of things that may not be a hundred percent. This is what I’m going to give you. And this is what it means, but it is more of that top of the funnel, longer term brand awareness. that you get from, I would say, something that could be low cost, great opportunity, and can, you know, use that content to put onto other channels, SliceDice, Create, or write a book if you want, right?
Brandy Whalen: Yes, yes, absolutely. And I would say too, you know, the SEO piece to podcasting is pretty significant. you know, you can get backlinks to your company website, to your personal brands, whatever that might be. And also, as you mentioned, I mean, I’ll go and just do a search on a client and I’m looking at like five pages of podcasts and the transcription and then you know, depending on the podcast, a lot of times they’ll have a blog or, you know, there’s just so many different avenues that it’s really, I mean, the benefits of it are, it’s so vast. It’s really, um, it’s really beautiful and it’s, I get it because we’re, we do kind of still fall into that marketing bucket and so much of that market of most marketing activities you can attach data to, but it’s, you know, it’s just, it’s a little bit harder in the podcast world.
Bonnie Habyan: You hit on something with the SEO. What are you seeing with audio SEO, the rise of voice search? How is podcasting playing into that a little bit? Is that something that’s also helpful? I don’t do a ton of voice search. I don’t, but other people do. Maybe it’s just something with, I don’t know, but I am seeing from, I’m a marketer, so you start looking into these things. I see that’s growing. I have to think about it. It’s around the corner. What are you seeing?
Brandy Whalen: I mean, I think it’s only going to gain in popularity. I mean, you think about smart speakers, voice assistants, you know, Alexa, like all of these devices that we are already leveraging and will only continue to leverage more. I think that that will just be become more and more of, of how we do things and search things. I mean, I think it’s, and you also think about like, just, kind of this idea of audio marketing feeding into just like micro podcast too.
Bonnie Habyan: I, the micro, I, yes. Shorts, video, YouTube shorts, the micro podcasts I think are going to continue to do well because people don’t have time. They want it right now. I mean, they wanted yesterday. What can you give me in two seconds or less? And that’s why I’m a big proponent. I don’t like long podcasts. That’s why I tell you about a half hour, anything over that, I just feel gets a little long. But I’m thinking of the voice assistant because the other night I’m flipping around on TV and the next thing I hit something and it’s voice assistant activated. So then I’m hearing, I don’t know how to turn off the voice assistant activated. They’re like, this is at level three, this is at level four. I’m like, oh my goodness, I’ll worry about it tomorrow. And I fixed it the next day, but I think you’re right. That is just all over the place with these voice assistants and that’s going to continue to grow. Yeah, absolutely. So let me ask, what do you see this podcast overall, kind of from a comprehensive content standpoint? Where do you see it going in the overall kind of marketing mix for a personal brand in the next 10, 15 years? Are we going to still be talking about podcasts in five years or are we going to be talking about something else?
Brandy Whalen: Oh my gosh, I know, right? I think about that because I used to say this and I don’t anymore, but when we first started the company, it’s like, you know, podcasts is like the new blog. And it’s interesting because everything does kind of have its seasons and cycles. I think because we’re such a connected society, I mean, you look around everywhere. I was chuckling last night. I was on a walk and I saw a couple walking down the street and they both had headphones on.
Bonnie Habyan: That’s real intimate, right? Yeah, so what’s the purpose of the walk? Oh, that’s really that’s kind of sad, but true.
Brandy Whalen: But it’s true. I mean, that was like such a such an extreme example. But everywhere you go, like you’re at the grocery store, people are plugged into their AirPods, you’re you’re commuting on public transit, like everything that you do, people are connected. We want to be fed content all the time. It’s like, it’s like tick tock. It’s like everything. People don’t even, you look at the younger generation, like I have three teenagers and just watching how they consume. So I think that, I mean, like I said, like, I really think that micro pieces are going to become ever more prominent in not only video, but also audio. I think that brands are going to get really strategic too with how they position themselves with audio, like creating maybe a mystery series, you know, branded by A big company like coca-cola like coca-cola is bringing you this like murder mystery.
Bonnie Habyan: That’s never solved Oh, I’d be all over it Yeah, like absolutely and who would have ever thought that you’d have some brands that would be tapping into that sort of genre But it is what it is I think we have to look at the elephant in the room whatever people are consuming if they want more of it They’ll be drinking a coke while they’re listening. So I mean whatever, you know
Brandy Whalen: Yeah. Yeah. So I definitely, I don’t think it’s going anywhere. I think it will always continue to evolve and, and change with the trends, but we’re just, we’re connected. I mean, that’s just the reality of the way that we’re, we’re currently consuming all content. Yeah. So, um, for better or worse, that’s kind of where we’re at.
Bonnie Habyan: I totally agree. And we’re coming up on that bewitching hour when I say I don’t like to go past 30 too much. So I wanted to ask you this. I always try and leave our audience with three pieces of actionable advice that they can take away and use today. So this is what I’m going to ask you. What are three pieces of advice you’d give to someone Again, it doesn’t matter, a newbie just starting out in their career, someone who just started a business, or a CEO at one of the top companies in the world. What are three pieces of advice you would give them to start their podcasting journey now?
Brandy Whalen: Yeah. So the first piece of advice is just do it yourself. I mean, of course, like we’d love to work with you, but I feel like it’s like too many people earned media is where I feel like podcasting definitely falls into that category. And who can sell your story better than you? And if you’re, you know, especially for starting out entrepreneur, if you don’t have the cash flow to hire a PR person or a podcast agency, this is a perfect place to just kind of dip your toe in, just do it. And with AI tools, you can write like a beautiful pitch and send it to a lot of different podcasts or any sort of media outlet. So I’m a big proponent of doing it yourself, especially in the beginning of wherever you’re at in your career journey. So that would be my number one piece of advice. Number two. Number two. I think creating content. as much as you can, like once you go on to podcasts and you’re able to, you know, there are so many tools to use. It doesn’t take a lot of time. It’s not a huge lift. Get the content, share it on social media, start building a brand for yourself and using like AI tools to even kind of build prompts for yourself. I always call it like those little snackable moments, you know?
Bonnie Habyan: Brainstorming, the best brainstorming tool there is.
Brandy Whalen: Yes, yes. So brainstorm, brainstorm with AI and like get some good juicy content, like start to make a name for yourself and whatever industry you’re in and develop those kind of mic drop moments. And I guess the last piece of advice that I would have is just stay consistent. Stay with it. I think all too many times we start something and then we drop it because maybe it’s not, you don’t see immediate results, but stick with it. Cause I feel like the, especially in the world of podcasting, the more you put into it, the longer you do it, staying consistent, it will pay off.
