Business to business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business to consumer (B2C) marketing. But there’s one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life.
Today we’re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment.
To help me discuss this topic, I’d like to welcome Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business.
RESOURCES
Amazon Business website: https://business.amazon.com
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