Are you building your customer data strategy around your goals, or are your goals constrained by your data platform?
Agility in today’s marketing technology landscape isn’t just about speed—it’s about flexibility. Brands need data architectures that adapt to their needs, not the other way around. And with the right approach, that agility can fuel personalization, better customer outcomes, and real business value.
Today we’re going to talk about composable customer data platforms and how AI is enhancing decision-making to increase customer lifetime value.
To help me discuss this topic, I’d like to welcome Tejas Monahar, co-CEO and co-Founder of Hightouch.
About Tejas Manohar
Tejas Manohar is the cofounder/co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, the leading company in the Customer Data Platform (CDP) space that was acquired by Twilio for $3.2B. At Segment, Tejas realized that many of the challenges of building a best-in-class CDP would be better solved on top of the data warehouse and a modern data stack and hence, he founded Hightouch. When Tejas isn’t thinking about data, he likes running and playing competitive table tennis.
Tejas Manohar on LinkedIn: https://www.linkedin.com/in/tejasmanohar/
Resources
Hightouch: https://www.hightouch.com https://www.hightouch.com
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