In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works?
Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions.
Today, we’re going to talk about the intersection of marketing and human psychology. We’ll explore how understanding cognitive biases and behavioral science isn’t just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand.
To help me discuss this topic, I’d like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast.
About Phill Agnew
Phill Agnew hosts Nudge, the UK’s #1 marketing podcast. It’s a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.,Yes,This has been completed
Phill Agnew on LinkedIn: https://www.linkedin.com/in/phill-agnew/
Resources
Nudge Podcast: https://www.nudgepodcast.com/
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