What if one of your most valuable CX analysts isn’t even a person?
Agility requires not just collecting data, but closing the gap between insight and action at scale. This means empowering every level of the organization, from the frontline to the C-suite, with the right information at the right time to make smarter, faster decisions.
Today, we’re going to talk about moving beyond the score. We’ll explore how Generative AI is shifting the discipline of customer experience from a reactive, score-chasing exercise to a proactive, problem-solving engine. We’ll get practical about how a very lean team at a massive organization can leverage these tools to drive real business impact, especially when faced with an overwhelming amount of data.
We are here in Las Vegas at Medallia Experience 2026 and to help me discuss this topic, I’d like to welcome, Alyse Fuller, Customer Experience Program Manager at United Rentals.
About Alyse Fuller
Alyse Fuller on LinkedIn: https://www.linkedin.com/in/alysefuller/
Resources
United Rentals: https://www.unitedrentals.com/
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The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
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Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/
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