Customer Experience is the sum of all interactions a customer has with a brand, across all channels and touchpoints, and across the entire customer journey.
Customer experience is often measured via Net Promoter Score, Customer Satisfaction (CSAT), or Customer Effort Score (CES).
- Net Promoter Score (NPS)
- Customer Satisfaction (CSAT)
- Customer Journey Orchestration (CJO)
- User Experience (UX)