What if the biggest risk in the AI era isn’t falling behind the technology, but getting ahead of your customers’ trust?
Agility requires a constant feedback loop between technological innovation and customer sentiment. It demands that we not only deploy new tools like AI, but also actively listen and adapt to how our customers are actually experiencing them.
Today, we’re going to talk about the delicate balance brands must strike in the age of AI. It’s not just about implementing the latest generative AI tools into the shopping experience; it’s about doing so in a way that builds, rather than erodes, the customer trust and loyalty you’ve worked so hard to create.
To help me discuss this topic, I’d like to welcome, Romain Fouache, CEO at Akeneo.
About Romain Fouache
Romain is as passionate about technology as he is about solving the customers’ biggest problems and brings more than 20 years of experience scaling category defining B2B technology companies. Most recently, he led operations and sales as COO and then CRO of the leading AI software vendor Dataiku. Romain is a graduate from Ecole Centrale Paris and holds an MBA from NYU Stern.
Romain Fouache on LinkedIn: https://www.linkedin.com/in/romain-fouache/
Resources
Akeneo: https://www.akeneo.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703
Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don’t miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
