Which measurement method do you need: Multi-Touch Attribution, Incrementality Modeling, or Matched Market Testing? What if you want them all? My guest today will show you how to do just that.
Welcome to One Amazing About Bonsai Data Solutions. Today, host Greg Kihlström welcomes Matt Butler, Co-Founder & CEO of Bonsai Data Solutions and he will be sharing one amazing thing about Bonsai Data Solution with us today: Overstory
Watch the Episode
About Matt Butler
Ex-Googler of 12 years, Matt was a founding member of Google’s analytical consulting team — developing analytics, statistical forecasting, auction modeling, and machine learning for companies such as Procter & Gamble, Coca-Cola, Unilever, Kohl’s, Best Buy, and many more. He went on to lead global technical partnerships before leaving to found Bonsai in February of 2020.
Resources
Bonsai Data Solutions website: https://www.bonsai.llc
The One Amazing Thing with Greg Kihlström website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/
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