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The Agile Brand with Greg Kihlström® Podcast

Expert mode MarTech, CX, and AI. Catch on: Apple | Spotify | Amazon

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One Amazing Thing with Greg Kihlstrom™

See it in action on our video show.

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#31: One Amazing Thing About Bluecore with Fayez Mohamood

Customers don’t always know what questions to ask when shopping for a product. What if there was an AI-guided shopping assistant that always knew the right questions to ask to help customers make smarter shopping decisions?


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Expert Mode Articles

Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal

UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements. But now, AI is putting that timeline under pressure. As companies strive for faster, more efficient customer…

Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)

It’s one thing to build a recognizable brand. It’s quite another to scale that brand across countries, cultures, and continents—especially when your customers expect personalization, integrity, and clarity at every touchpoint.

Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning

In a time when marketers are told to “move fast and personalize everything,” the pressure to build meaningful, measurable customer journeys—before the competition even drafts wireframes—has never been higher. At PegaWorld 2025…

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