This article was based on the interview with Peter van der Putten, Director of the AI Lab at Pega by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Generative AI, also known as right-brain AI, has revolutionized the way decision-making processes are approached in organizations. By tapping into the creative capabilities of AI, generative AI has mainstreamed decision-making by providing a more intuitive and innovative approach to problem-solving. This shift has not only democratized the use of AI within companies but has also sparked a conversation about the potential of AI in various aspects of business operations.
Traditionally, left-brain AI such as robotic process automation (RPA) has been used within organizations for years, focusing on making optimal decisions and analyzing data to predict outcomes. However, generative AI has brought a new dimension to decision-making by introducing a more creative and intuitive approach. This has led to a broader adoption of AI within companies, as more people within organizations are exposed to the capabilities of generative AI through consumer-based applications.
The mainstreaming of generative AI has not only opened up new possibilities for innovation but has also challenged traditional notions of AI implementation. As more leaders and decision-makers become aware of the potential of generative AI, there is a growing interest in exploring its applications in various areas of business operations. This shift has led to the development of tools like gen AI blueprint, which allows users to create custom workflows and solutions tailored to their specific needs.
Despite the growing popularity of generative AI, there is still a discrepancy in understanding among some leaders and decision-makers. This can be attributed to the peak hype cycle surrounding AI technologies, as well as a lack of familiarity with the different forms of AI. However, by educating themselves and exploring the capabilities of generative AI, organizations can harness its creative potential to drive growth, efficiency, and success in the digital age.
Generative AI plays a crucial role in setting the stage for the implementation of analytical AI solutions in enterprises by sparking innovation, stimulating creativity, and opening the door to new possibilities in the world of artificial intelligence. By embracing generative AI and leveraging its creative potential, businesses can pave the way for more advanced and impactful applications of AI technology that can drive growth, efficiency, and success in the digital age.
