Arlington, VA – January 7, 2025 – Imagine if booking a doctor’s appointment was as effortless as ordering takeout or depositing a check. In her groundbreaking new book, Shop Stream Heal: Transforming Patient Care in the Digital Age, Adeline Ashley redefines what’s possible in healthcare with ten transformative strategies that bridge the digital experience gap between modern consumer convenience and outdated patient care systems.
77% of patients would switch providers for better digital experiences, and in Shop Stream Heal, Ashley draws on over two decades of experience revolutionizing customer experiences for global brands to present healthcare marketers with an actionable roadmap to digital transformation. Through real-world examples and insights, readers will discover how to:
- Create a “digital front door” that transforms every healthcare touchpoint into a seamless experience
- Meet patients where they are—on their phones, tablets, and smartwatches
- Blend cutting-edge AI technologies with empathy to deliver personalized care
- Learn from consumer giants like Starbucks and Delta to create a patient-first approach
- Future-proof healthcare organizations with practical, proven strategies
“This book addresses one of healthcare’s most critical challenges: the digital experience gap,” says Ashley. “It’s time for healthcare to match the seamless, intuitive experiences patients expect in other areas of their lives.”
The book also features a foreword by Dave O’Flanagan, CEO of Sitecore, a leading digital experience platform (DXP), underscoring the importance of Ashley’s message in an industry ripe for innovation.
Learn more and get the book at: https://shopstreamheal.com/
About the Author
Adeline Ashley is a digital marketing heavyweight and entrepreneurial force in innovative customer experiences. For over twenty years, working with brands like Oprah, Southern California Edison, Anthem, and major healthcare systems, she has spearheaded pioneering initiatives that merge creativity with data-driven strategies to forge lasting connections. From award-winning entrepreneurial ventures like her gourmet foods line to developing engaging digital platforms, she has a proven track record of identifying gaps and delivering groundbreaking solutions. This entrepreneurial mindset now fuels her role as the global healthcare lead at Sitecore, where she is revolutionizing the digital patient journey in healthcare by seamlessly blending human insights with cutting-edge technologies.
Availability
Shop Stream Heal will be available in both print and digital formats starting January 7, 2025, and is published by The Agile Brand.
For review copies, interview requests, or more information, please contact:
The Agile Brand
team@theagilebrand.com
