My Courses
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#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators
Today, we’re going to talk about the seismic shift in the media landscape, driven by the explosive growth of the creator economy. We’ll explore how the very definition of a creator is evolving from a short-term influencer to a long-term brand builder, and what opportunities and challenges this presents for established brands that are trying…
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Channel99 Connects Marketing Intelligence Data to GenAI Platforms Enabling a New Generation of Marketing Clouds
New Model Context Protocol (MCP) server enables secure, real-time access to Channel99 marketing performance data within private instances of ChatGPT, Microsoft Copilot and Claude.
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Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026
According to Smartcat’s The State of Global Enterprise Growth in 2026 report, for senior marketing and CX leaders, navigating this environment requires more than isolated efficiency gains; it demands a strategic approach to AI integration, workflow orchestration, robust governance, and structured training.
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Siteimprove Expands its Agentic Content Intelligence Platform with Conversational Analytics Agent
Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO
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Truthset Launches Integration with Databricks via Delta Sharing to Provide Marketers Advanced Data Accuracy and Quality Controls
The partnership gives brands, agencies, and publishers the ability to evaluate and tune the accuracy of consumer data to increase profitability
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Scratch and Trendemon: From Content Buffet to Decision Support: B2B Marketing in the Age of LLMs
Answer Led Journeys, a new report from Scratch Marketing and Media and Trendemon indicates that the traditional sales funnel has not merely evolved; it has migrated off-site into AI chat interfaces.
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Expert Mode: Moving Retail Media Networks Beyond the Programmatic Playbook
Retail Media Networks (RMNs) are no longer the new kid on the block; they are a multi-billion-dollar line item on nearly every CPG P&L. The promise was alluring: leverage rich, first-party shopper data to reach consumers at the point of purchase. Yet, for many seasoned marketing leaders, the reality has been more complicated.
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Strategic Perishable Management: Boosting Profit and Reducing Waste in Retail Operations
Displaying and Discounting Perishables: Impact on Retail Profits and Waste. Management Science, a recent study by Atan, Honhon, and Pan provides critical insights into how strategic product display and dynamic discounting can be leveraged to achieve both profit maximization and substantial waste reduction.
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Adobe Integrates Multi-Model AI with New “Quick Cut” Tool to Streamline Video Production
Adobe has announced the launch of Quick Cut within its Firefly video editor, a tool designed to transform raw footage or AI-generated clips into a structured first cut instantly. The release comes as marketing departments increasingly look toward “generative assembly” to reduce the time spent on manual “stitching” in favor of high-level strategy and narrative…
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Adobe Debuts Quick Cut to Tackle Video Production Bottlenecks
Today, Adobe is expanding its generative AI repertoire with the launch of Quick Cut (beta), a new feature within the Adobe Firefly creative studio designed to automate the initial stages of video editing, as marketing departments face increasing pressure to scale short-form video content without proportional increases in headcount or budget.
