My Courses
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#818: Informatica’s CMO Jim Kruger on data as the foundation for innovation
Today, we’re going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data infrastructure itself. We’ll explore how the role of the CMO is shifting from a master of messaging to a master of data strategy, and what it takes to lead a marketing organization when the quality of your data…
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Tempo: Adaptive Strategic Portfolio Management: Driving Measurable Value in 2026
A recent study, The 2026 State of SPM Report by Tempo Software, reveals that while many organizations aspire to strategic alignment, significant gaps exist between intention and execution.
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BluStream Launches Polly, An AI Advisor That Gives Brands a Personalized Connection to Each Customer Throughout Their Product Ownership Journey
Polly Uses Billions of Product Usage and Customer Data Points to Plan Personalized Customer Journeys, Converse in a Brand’s Voice Across Any Digital Channel, and Prevent Churn
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Conductor Brings Native AI Content Optimization to Acquia CMS Through New OEM Partnership
Conductor receives Acquia’s 2025 Partner of the Year award as integration streamlines AI-powered content creation for enterprise teams
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Expert Mode: The Overlooked Competitive Advantage Hiding in Human Psychology
The relentless focus on technology and data is essential; it’s the price of admission in today’s competitive landscape. But in our quest for the perfect algorithm or the most efficient campaign, we risk overlooking a far more foundational and enduring competitive advantage: a deep, practical understanding of the human brain.
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Tag Americas Appoints Lesley Leech as Chief Client Officer, Channel Activation
ag Americas announced today the appointment of Lesley Leech as Chief Client Officer, Channel Activation. She joins Tag with more than 25 years of global experience in marketing activation and business process outsourcing.
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Treasure Data Unveils Treasure Code, Bringing Agentic AI to Customer Data Operations
Treasure Code introduces a unified agentic interface for executing all data operations, reducing the burden of operating a customer data platform (CDP)
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#817: Canva’s Emma Robinson on the power of visual communication in B2B marketing
Today, we’re going to talk about the often-underestimated power of visual communication and design-led thinking in B2B marketing. We’ll explore why creativity isn’t just a ‘nice to have’ but a core driver of engagement and business results, how neuroscience backs this up, and how new platforms are enabling marketing teams to scale high-quality creative while…
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Expert Mode: Closing the B2B Activation Gap with an Ecosystem Approach
We’ve all been there. You’re a B2B marketing leader by day, meticulously orchestrating complex, multi-touch attribution models and nurturing six-figure deals through a nine-month sales cycle. By night, you’re just another consumer.
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Expert Mode: Rewriting the Marketing Playbook in the Age of AI
In a recent conversation, I spoke with Lisa Avvocato, CMO at Vitam, who brings a clear-eyed perspective from her experience in retail tech and now on the brand side, offering a practical roadmap for leaders looking to move from theory to execution.
