My Courses
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Yesterday’s Marketing Technology and AI News | April 13, 2026
The news cycle delivered a set of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition, not the steady but incremental AI feature-drop cycle of the past two years, but a shift in the underlying architecture of how products are discovered, how campaigns are planned, and how AI tools compete for…
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#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development
Today, we’re going to talk about how AI has permanently changed product development. But while it enables teams to tackle more problems faster than ever, the real challenge has shifted to keeping pace with rising customer expectations. This new landscape requires a shift in product leadership—from simply adopting trends to discerning real value, and using…
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Yesterday’s Marketing Technology & AI News — April 11, 2026
This news cycle delivered a cluster of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental AI feature-adding that has dominated the past two years, but a more fundamental rewiring of how enterprise marketing is architected, staffed, and measured. CMOs need to read these developments with clear…
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Taming the Paradox of Choice in High-Consideration E-Commerce
The paradox of choice is not a new concept, but its impact is amplified in the digital realm, where a customer is just one click away from being overwhelmed and abandoning their cart, or worse, their entire journey. The challenge for today’s marketing leaders is not simply to present options, but to architect a journey…
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Yesterday’s Marketing Technology & AI News — April 10, 2026
Yesterday’s wave of announcements across marketing technology, agentic AI, and e-commerce infrastructure signals something more consequential than a typical product cycle: the customer journey is being restructured around AI agents as active participants — not just assistants. For CMOs, the strategic question is no longer whether to adopt AI, but which layer of the emerging…
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Start designing for the agent journey. Martech Futurist | April 11, 2026
The CMO role is being redefined in real time. This week, Oracle embedded AI agents into marketing command centers, Visa built infrastructure for AI agents to complete purchases autonomously, and OpenAI announced plans to become a $2.5B advertising platform by year’s end. These go beyond incremental updates to structural shifts in how marketing operates.
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Expert Mode: From Digital Storefront to Business OS: The Website’s Evolving Role in Global Expansion
As brands scale globally, the static storefront of yesterday is evolving into a dynamic, intelligent operating system for the entire business. It’s becoming the central nervous system that connects inventory, customer service, global payments, and even our visibility on the emerging frontier of AI-powered search. This isn’t just about a facelift or a new CMS.…
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#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX
Today, we’re going to talk about moving beyond the hype of AI in customer experience. We’ll explore how to ground an AI strategy not in the technology itself, but in the real, human moments that define a brand, and discuss why empowering your frontline team might be the most critical, and overlooked, component of a…
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Validity: Navigating the 2026 Email Deliverability Landscape: Strategic Imperatives for CX and Marketing Leaders
The Validity 2026 Email Deliverability Benchmark Report provides a comprehensive analysis of global inbox and spam placement rates, offering critical insights into performance during 2025 and actionable strategies for 2026. This report, based on trillions of data points from Validity’s exclusive data network, underscores that email deliverability is no longer solely an IT concern; it…
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Adeptia Makes Integrations AI-Observable with Adeptia Automate 5.2
New release of AI-Native Intelligent Data Automation™ platform includes MCP server, enabling AI assistants and users to query and diagnose integration challenges in real time
