My Courses
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#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water
There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter.
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2025 State of Small Business Survey: Surge in AI, cybersecurity and social media demand
Verizon Business today announced the findings of its sixth annual State of Small Business Survey, conducted by Morning Consult. The report shows small and medium-sized businesses (SMBs) are aggressively adopting technology to drive market growth and operational efficiency. The surge is fueled by increasingly accessible artificial intelligence (AI) and content creation tools, empowering SMBs to expand their…
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New report from Mailchimp reveals “The New E-Commerce Calendar”
A recent report, “The New E-Commerce Calendar,” published by Intuit Mailchimp in collaboration with behavioral insights practice Canvas8, highlights significant shifts in online shopping behaviors and opportunities. The traditional focus on seasonal heavyweights like Black Friday and Christmas is evolving, with such holiday events now representing just 10% of the overall e-commerce engagement opportunities.
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#44: Why “slow” experiences are the new “site is down” with Gerardo Dada, Catchpoint
When your site is technically “up” but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m joined…
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How AI enhances efficiency of customer service operations
Organizations are increasingly recognizing the vital role that artificial intelligence (AI) plays in enhancing efficiency and improving customer experiences. The traditional contact center model, characterized by large teams of agents handling every interaction, has become obsolete. With the rise of digital communication and the need for rapid responses, businesses are turning to intelligent virtual agents…
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An alternate definition of priority
Let’s face it, knowing that something is strategically important, timely, or impactful matters, but it’s not the whole picture. If it were, I wouldn’t have written a whole book on the topic. The fact of the matter is, we’re simply not getting enough impactful, timely, and worthy-of-priority work done. That’s what I explore in much…
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#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse
Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll dive into how Large Emotion Models (LEM) are revolutionizing consumer engagement and delivering impressive marketing results.
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CMSWire: Retail Media Boom Comes With a Customer Loyalty Price Tag
This article was written by Greg Kihlström for CMSWire. How do retailers maximize their retail media inventory and incremental revenue while creating a better shopper experience and greater brand trust?
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CallRail Enhances Messaging Capabilities to Convert More Leads
CallRail, the lead engagement platform, today announced the release of new messaging and mobile app capabilities to enable quicker lead response times 24/7 and on-the-go. With these enhancements, CallRail is enabling businesses to better and more seamlessly engage with their leads through their preferred channels while improving response times and giving them the flexibility to keep their finger on…
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CMSWire: The Growing Role of AI in Experience Management
This article was written by Greg Kihlström for CMSWire. AI tools are changing how brands engage with customers. They drive more personalized experiences and improve efficiency across the entire journey.
