My Courses
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Truthset And Yahoo DSP Partner To Help Advertisers Improve Profitability With Data Rated Audiences
Advertisers can now activate independently validated audiences directly in the Yahoo DSP, extending across CTV, mobile, and the open web powered by Yahoo ConnectID
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New MMA and LiveRamp Report Finds Even Small Data Gaps and Identity Errors Can Distort Marketing Measurement
Research sheds light on factors that can compromise attribution, lift, and ROI measurement, and points to the importance of data collaboration in building a clearer view of performance
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Shoppable’s Universal Checkout Plugin Is Now Available in ChatGPT
The launch, built on the universal checkout MCP server Shoppable released earlier this year, makes it the first commerce infrastructure provider to offer multi-retailer product discovery and cart-building through the ChatGPT Plugin Directory, reaching the platform’s 900 million weekly active users.
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Bluehost Expands AI Business Platform with New Simple-to-Use AI & Agentic Solutions Purpose-Built for Small Business
AI Site, AI Store and AI Front Desk Agent Additions help entrepreneurs build, grow and run their businesses without needing technical expertise
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Constant Contact Launches “Great Needs Great,” Defining the Company as the AI Partner for Small Business Growth
Created with TBWAChiatDay LA, the national campaign shows how small businesses go from prompt to progress: turning a prompt into marketing that runs everywhere, automatically, backed by the AI tools now live across the platform
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Yesterday’s Marketing Technology & AI News | July 22, 2026
Yesterday’s announcements collectively tell a story that vendor headlines consistently obscure: AI adoption in marketing is near-universal, but meaningful revenue impact remains the privilege of a disciplined minority.
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Expert Mode: Resisting the Siren Song of AI Speed for Enduring Customer Trust with Gina Bhawalkar, Forrester
Generative AI has unlocked a torrent of potential for content creation, personalization, and process automation. The temptation is to unleash this power, to accelerate every workflow, and to marvel at the sheer volume of output. But in this race for speed, we risk becoming incredibly efficient at producing forgettable, or worse, damaging, customer experiences. The…
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MERGE CEO Stephanie Trunzo on keeping essential human elements during your AI transformation
MERGE CEO Stephanie Trunzo on why AI is a catalyst that exposes strategy gaps, how ROI on AI is change ROI, and why creativity and judgment stay human.
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Lovelace Shows That Local Models Can Match the Best Cloud-Based Agentic Systems for Frontier AI
New benchmark demonstrates enterprises can generate high-quality AI research locally, reducing the reliance on expensive cloud-based models while maintaining quality and keeping sensitive data in-house
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Airship Announces Results Guarantee and Releases Commissioned Study Finding 476% ROI for Composite Organization
Airship stands behind results with new guarantee offer*; also launches a commissioned study quantifying how a composite organization moved past vanity metrics to drive $7.3M in value
