My Courses
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#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly…
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33: One Amazing Thing About Acoustic with Michael Taylor
It’s not enough to just communicate with customers. How, where, and when you communicate provides the opportunity to build a connection with a customer, which drives loyalty, lifetime value and more. Welcome to One Amazing About Acoustic. Today we’re talking with Michael Taylor, Chief Customer Officer at Acoustic and he will be sharing one amazing…
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Pega Signs Five-Year Strategic Collaboration Agreement with AWS to Reimagine Legacy Transformation
Pega today announced it has signed a five-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS). The collaboration will empower clients to harness the power of Pega products with AWS advanced generative AI services. This includes leveraging Amazon Bedrock and AWS Transform with Pega Blueprint™ to accelerate legacy modernization projects, freeing enterprises from time-consuming and resource-draining technical debt…
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How Agile Brands Use Controversy to Control the Conversation
Forget chasing fleeting trends or scrambling to react to public sentiment. Today’s most disruptive companies are rewriting the playbook altogether. They are not followers of narrative; they are the authors. By strategically engineering narratives designed to shift perception, lead dialogue, and align with their audience’s deepest values, these organizations don’t just stay relevant; they dominate.
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Bitdefender Forges Partnership with Creators Guild of America to Defend Against Account Takeovers
Collaboration Aims to Help Online Content Creators Defend Against Account Takeovers, Spear Phishing Attempts, Malware, and Other Major Cyber Threats
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#704: Delivering personalization at scale with Yaniv Navot, Mastercard
Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I’d like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and…
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#249: Fans favorite: Leading a Human-Centric Digital Transformation
In this episode, we deep dive into what digital transformation truly means. Roy emphasizes that it’s not just about technology; it’s about reimagining both the work and the ways of working to produce a customer-centric business transformation. He…
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Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix
Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has a blunt message: if your inventory strategy isn’t just as polished, none of it matters. As Chief Operating Officer at Katana Cloud Inventory, she sees daily how post-purchase chaos—delays, stockouts, and returns—undermines even the most sophisticated brand strategies.
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Adeptia Announces Self-Managed & Hybrid Data Automation Deployment
Leader in intelligent data automation™ offers self-managed and hybrid cloud deployment, providing unparalleled enterprise-grade security and operational simplicity, helping organizations meet stringent compliance requirements
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CustomerThink: Using customer journey orchestration to create memorable moments
This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough to set your business apart from the rest. In fact, according to Salesforce, almost 90% of customers value the experience of buying and using a product or service as much or more than the product…
