My Courses
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How Agile Brands Use Controversy to Control the Conversation
Forget chasing fleeting trends or scrambling to react to public sentiment. Today’s most disruptive companies are rewriting the playbook altogether. They are not followers of narrative; they are the authors. By strategically engineering narratives designed to shift perception, lead dialogue, and align with their audience’s deepest values, these organizations don’t just stay relevant; they dominate.
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Bitdefender Forges Partnership with Creators Guild of America to Defend Against Account Takeovers
Collaboration Aims to Help Online Content Creators Defend Against Account Takeovers, Spear Phishing Attempts, Malware, and Other Major Cyber Threats
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#704: Delivering personalization at scale with Yaniv Navot, Mastercard
Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I’d like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and…
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#249: Fans favorite: Leading a Human-Centric Digital Transformation
In this episode, we deep dive into what digital transformation truly means. Roy emphasizes that it’s not just about technology; it’s about reimagining both the work and the ways of working to produce a customer-centric business transformation. He…
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Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix
Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has a blunt message: if your inventory strategy isn’t just as polished, none of it matters. As Chief Operating Officer at Katana Cloud Inventory, she sees daily how post-purchase chaos—delays, stockouts, and returns—undermines even the most sophisticated brand strategies.
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Adeptia Announces Self-Managed & Hybrid Data Automation Deployment
Leader in intelligent data automation™ offers self-managed and hybrid cloud deployment, providing unparalleled enterprise-grade security and operational simplicity, helping organizations meet stringent compliance requirements
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CustomerThink: Using customer journey orchestration to create memorable moments
This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough to set your business apart from the rest. In fact, according to Salesforce, almost 90% of customers value the experience of buying and using a product or service as much or more than the product…
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#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House
Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork. Today we’re going to talk about how Deep Learning and AI…
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CallRail Debuts Conversion Signals to Improve Ad Targeting
New AI-powered capability from CallRail helps marketers generate more leads that convert
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#143 The Bravery Effect: Lessons from a Marine and Leadership Expert
What if the very thing holding you and your team back from success isn’t a lack of skills or resources—but fear itself? How could learning to face what’s uncomfortable actually unlock your best results, greater job satisfaction, and even more…
