My Courses
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Sitecore Surges as Global Brands Simplify Customer Engagement and Drive Results
Sitecore® today announced the launch of Sitecore.ai, a bold new experience where marketers can explore how content, data, and intelligence come together to power the next era of digital engagement, making it easier than ever for brands to reach, engage, and serve their customers. Showcasing the company’s AI-first, cloud-native digital experience platform for omnichannel content…
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The Customer Experience World Games 2025 with Michael Brandt
The CX Goalkeeper Podcast joins the Customer Experience World Games 2025. With the incredible honor of interviewing captains, vice-captains, judges, and friends of the CXWG 2025. These are brief interviews that share the experiences of outstanding…
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#695: Why Trust Is a Strategy, Not a Sentiment with Dana Bodine, Trustpilot
If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I’m joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world’s largest independent platform for customer feedback.
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Forrester’s 2025 Global Customer Experience Index Rankings: 21% Of Brands Declined, 6% Improved, And 73% Remained Unchanged
CX hit an all-time low in North America, while Europe made some gains and Asia Pacific struggled
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Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure to build meaningful, measurable customer journeys—before the competition even drafts wireframes—has never been higher. At PegaWorld 2025 in Las Vegas, the buzz wasn’t about the latest buzzword. It was about something far more pragmatic and, frankly, overdue: designing customer experiences…
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Careington Implements Cognigy’s Voice AI Solution to Elevate Customer Service Capabilities
Careington International Corporation is proud to announce enhanced customer service efficiencies through its collaboration with Cognigy, a global leader in AI-driven customer service solutions. By integrating Cognigy’s innovative AI solution into Careington’s call center operations, Careington has expanded its capacity to deliver superior service and support for its valued clients and members.
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#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2
Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going to talk about how B2B marketers should be thinking about…
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Expert Mode: Why Loyalty is Broken—and How AI, Personalization, and Omnichannel Fix It
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and promo codes—are fading into irrelevance as customers shift their expectations. They no longer reward brands just for consistency or price. Today’s consumers demand more: personalized experiences, seamless interactions across channels, and recognition beyond the checkout page.
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Aha! Moments That Change Everything
In collaboration with CCW Europe Summit 2025: CCW Europe Summit 2025 unites CX pioneers to solve today’s challenges and shape tomorrow’s solutions. Dive into next-gen AI, journey redesign, and customer-centric growth with leaders from Google,…
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#694: What’s your plan for Q5 this year, with Xavier de Baillenx from Ramdam
While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January, when ad prices drop, engagement spikes, and consumers are laser-focused on their New Year goals. Today we’re digging into how AI is revolutionizing brand partnerships, why micro-influencers might be your secret Q5 weapon, and what…
