My Courses
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#691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok
When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel. Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what…
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Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game
We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data point available—and yet conversion rates remain stuck in the low single digits. Why? According to Joshua Goldberg, EVP of Strategy at Zenapse, it’s because most marketing artificial intelligence (AI) is training on the wrong thing. Behavior is useful. Demographics are…
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Expert Mode: Why Your Agile Practice Needs a Dashboard—and a Dose of Reality
If you think Agile is just about story points and sprint velocity, Gabrielle Wieczorek wants you to think again. With more than 14 years of experience guiding teams through technical change, Gabrielle blends data science with agile coaching to challenge a common misconception: that Agile is all intuition, and dashboards are distractions.
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Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door
When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s not just a branding story—it’s a signal that the industry is about to change. Again.
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#690: Focusing on long-term customer value using next best action with Tine Van Calster, Telenet
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how Telenet is transforming customer loyalty in a saturated market — not with discounts or gimmicks, but with ethical, AI-driven decisions that prioritize long-term value. To help me discuss this topic, I’d like to welcome…
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Intuit Mailchimp unveils powerful new suite of tools to help businesses unlock their customer data
According to research, 71% of surveyed business owners say they’re concerned about customer acquisition Intuit Mailchimp’s latest advancements are helping businesses navigate the challenge with a single-source solution for customer connection, conversion, and growth
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Compliance by Design in a Highly Regulated Environment
Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and processes from the very beginning. In the context of healthcare organizations, compliance by design refers to building privacy and data protection into the core of their operations, rather than treating it as an afterthought or…
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#139 Client Onboarding and The Trust Equation – Part 2 of 2
What’s the secret to building unshakeable trust with your customers—especially when you’re not face-to-face and your product passes through layers before it ever reaches the end user? That question has been top of mind for me, and it’s exactly…
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#689: Building a culture of agility with Eugenie Lamprecht, Reka
Agility requires an attention to process and a commitment to continuous improvement. It also requires a culture of agility. Today we’re going to talk about talent in an AI environment, and the critical role that human teams play in an AI environment. To help me discuss this topic, I’d like to welcome Eugenie Lamprecht, Chief…
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Salesforce Ends the Era of ‘Do-Not-Reply’ Marketing with Marketing Cloud Next
Salesforce today announced Marketing Cloud Next, a major evolution of its leading marketing solution—and the end of traditional ‘do-not-reply’ marketing. This isn’t just a product launch; it’s a strategic reframe of marketing itself, powered by autonomous AI agents that act as always-on collaborators. Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing…
