My Courses
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332: #332: The Value of the Candidate Experience with Sue Keith, Corporate Vice President at Ceres Talent
In this special episode, brought to you by Ceres Talent, we’re going to talk about the value of the candidate experience in times where there are plenty of candidates or when there aren’t nearly enough candidates for the roles available. While…
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Martechvibe: Achieving Maximum ROI From Personalised Customer Experiences
This article was originally written by Greg Kihlström for Martechvibe. You can view the original article here. Personalisation has become an increasingly important part of modern marketing strategies, especially …
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331: #331: Retail Media Networks and First Party Data Strategies with Mary Matyas, MediaMath
Today we’re going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world. To help me discuss this topic, I’d like to welcome Mary Matyas, SVP and General Manager North America at…
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Know Your Buyer: Crafting a Robust, Personalized, Omnichannel Customer Experience
This article was originally written by Greg Kihlström for SmallBizClub. Read the original article here. A fantastic customer experience is the key to a customer-first, employee-driven business transformation. When …
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What Marketing Operations is and How to Leverage it for Success
In today’s fast-moving world of competition for customers, marketing operations (Marketing Ops) have become essential for businesses looking to be successful. It combines analytical and creative approaches to enable efficient, …
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330: #330: Improving processes to get better marketing results with Shafqat Islam, Chief Marketing Officer, Optimizely
Today we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better results. To help me discuss this topic, I’d like to welcome Shafqat Islam, General Manager…
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329: #329: Maximizing Your Digital Experience Platform, with Jaina Baumgartner, RDA
As any marketer knows, it’s not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have the flexibility to adapt to both the brand and the customers’ needs, and it needs the speed and…
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328: #328: Composable platforms and the ecommerce customer experience with Filippo Conforti, Founder & CEO of Commerce Layer
Today we’re going to talk about modern ecommerce, and how composable platforms offer brands the ability to deliver a more unified customer experience. To help me discuss this topic, I’d like to welcome Filippo Conforti, Founder & CEO of Commerce…
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327: #327: Public art and the future of work with Angela Anderson Adams, Arlington Economic Development
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger…
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326: #326: The shared goal of customer centricity, with Amanda Ono, CHRO at Kroll
Today we’re going to talk about customer centricity as a shared goal among leaders and employees. To help me discuss this topic, I’d like to welcome Amanda Ono, Chief Human Resources Officer at Kroll. RESOURCES Kroll website: The Agile…
