My Courses

Agile has helped spawn methodologies that address business processes and broader scopes than software, websites, or digital marketing. One of these is “design thinking,” which has its origins at IDEO, a design studio that does a lot of work in…

I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives through meaningful interactions and tangible benefits that brands offer to customers. • We believe brands play an important role in society,…

Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth Blockbuster, to its current disruption of traditional television and home entertainment, I trace its…

I go through the Agile Brand Manifesto and talk about valuing continual improvement over maintaining status quo.

I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits.

I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages.

I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales.

Last part of a multi-episode discussion of what changed to cause the need for agile brands. Data is readily available and plentiful, which empowers businesses to make quicker decisions that are informed by real-time information.

This special episode is generously brought to you by TEKSystems. Competitive advantage is the name of the game. In a marketplace where disruption is constant, enterprises are eager to use technology that transforms, modernizes and differentiates…

Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and want personalized relationships with brands. Successful brands understand that customers want what they…