My Courses
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The Intentional AI Imperative: Balancing Utility with Consumer Control and Trust
Shift’s 2026 AI Consumer Insights Report, based on a survey of 1,448 adults conducted in February 2026, reveals a critical imperative for enterprises: while consumers embrace AI’s benefits, they demand granular control, transparency, and accountability. This report highlights that the next phase of AI adoption hinges on intentional design that prioritizes human agency over unbridled…
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Pega Blueprint Updates Make Vibe Coding Enterprise Ready
New AI assistant enables fast, secure design of agentic workflows built for how enterprises actually run
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Medallia Releases 2026 State of Customer Experience Report: 66% of Brands Believe CX is Improving, Only 17% of Consumers Agree
Data shows a dramatic rise in AI use for CX, though consumers still rely on human support when needs are more complex
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Expert Mode: From Fragmented Stacks to Agentic Playbooks
For years, the promise of the perfect marketing technology stack has been just that—a promise. In reality, what many enterprise leaders preside over is less of a cohesive stack and more of a “Frankenstack”—a sprawling collection of point solutions stitched together with APIs, spreadsheets, and sheer human willpower. We’ve all been there.
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Yesterday’s MarTech News: March 5, 2026
The martech industry dropped another set of agentic AI announcements. The real story isn’t that AI is taking over marketing. It’s that AI is taking over specific, high-volume, low-judgment tasks: audience segmentation queries, content variation generation, cross-media measurement, AI search optimization. LiveRamp’s new agent-powered platform, Typeface’s Marketing Orchestration Engine, and Infobip’s AgentOS all represent genuine…
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#823: Hostinger CEO Daugirdas Jankus on scaling from a local player to a global force
Today, we’re going to talk about the principles of scaling a business from a local player to a global force. We’ll explore how the role of a brand’s primary digital asset—its website—is evolving from a simple storefront into a dynamic engine for customer experience and growth, and how to stay responsive in rapidly shifting markets.…
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Typeface Launches Marketing Orchestration Engine
A new operating layer for cross-channel marketing that unifies brand intelligence, AI agents, and enterprise IT systems
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Beyond Arbitrage: Forging Strategic Partnerships with Next-Gen Global Capability Centers (GCCs)
This report by Nasscom, Oliver Wyman, and R Systems, Forging Ahead: Strategic Partnerships Between Global Capability Centers and Service Providers, outlines this shift and provides a framework for senior leaders to navigate this new era of collaboration.
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Pipedrive strengthens leadership team with the appointment of two Vice Presidents in design and analytics
Pipedrive, the easy and effective sales CRM for small businesses, today announced the appointment of two senior leaders to support the company’s continued product development and AI-native CRM strategy.
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LiveRamp Launches Agentic AI Upgrades to Power Smarter Growth, Planning, and Measurement
Platform updates multiply effectiveness of agent-powered marketing
