My Courses
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AI is a leadership test. CMOs are at risk. | MarTech Futurist | 3/8/2026
The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is a present-tense leadership test. Three interconnected themes dominate the landscape:
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Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do
A recent Zappi study, The relevance gap: Why women feel increasingly unseen by advertising, reveals a substantial and growing “relevance gap”: women increasingly feel unseen by advertising, leading directly to financial consequences for brands. This is not merely a creative challenge; it is a revenue problem that demands immediate, strategic attention from senior marketing and…
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Expert Mode: The New Playbook for MarTech M&A and Platform Strategy
The old model of acquiring a competitor to gain market share or buying a smaller company to plug a feature gap is being replaced by a far more calculated and sophisticated strategy. The smartest players in the MarTech and CX platform space are no longer just building wider platforms; they are building deeper moats. Understanding…
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BrightEdge Data Reveals New AI Brand Risk for CMOs: Google AI Overviews Are 44% More Likely to Criticize Brands Than ChatGPT
BrightEdge, the global leader in enterprise SEO and AI-driven digital performance, released new data showing that AI search engines are actively evaluating brands, with each engine behaving differently.
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Yesterday’s MarTech News: March 7, 2026
Friday’s wave of martech announcements follows a now-familiar pattern: vendors racing to attach “agentic” to their product names while the data on actual adoption tells a very different story. The most important press release of the day wasn’t a product launch — it was Supermetrics’ 2026 Marketing Data Report, covered by MarTech, which revealed that…
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Expert Mode: The New CMO-CIO Alliance: Navigating the AI Frontier Without Fracturing the Org Chart
For years, we’ve talked about agility, but the current wave of generative AI demands something more profound: a framework of collaborative trust. Marketing teams are, rightly, adopting powerful, often low-code tools at an astonishing pace to drive results. This velocity, however, creates a vortex of new complexities and risks, disrupting traditional processes and challenging established…
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Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity, a leading AI-powered Customer Data Cloud, today announced the appointment of Bridget Perry as Chief Marketing Officer. Perry brings more than two decades of experience scaling high-growth B2B SaaS companies and leading marketing organizations through major technology shifts, including the transition to cloud and product-led growth.
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Yesterday’s MarTech News: March 6, 2026
These announcements tell a consistent story, but not the one the vendors want you to hear. The real signal across all eight announcements is this: AI is automating specific, well-defined workflows — not replacing marketing strategy. The gap between what vendors promise and what marketing teams actually experience is widening, and CMOs need to make…
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#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Today, we are here at eTail Palm Springs, and we’re going to talk about tackling one of the biggest challenges in e-commerce: the high-consideration purchase. We’ll explore how brands can move beyond simply offering endless options and instead use AI and behavioral data to create a guided, trust-based experience that actually simplifies decision-making and leads…
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Adapting to the AI-Driven Local Search Landscape: Strategic Imperatives for Enterprise CX Leaders
The 2025 Google Local Search Report by Rio SEO, which analyzed over 239,000 U.S. business locations from January 1 to December 31, 2025, highlights a significant contraction in traditional local discovery channels, while simultaneously revealing a concentration of customer intent.
