My Courses
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Overheard at CES 2026: The Shift from AI Hype to Accountability and the “Outcomes Era”
Each year at CES, the Las Vegas Strip showcases the latest and greatest in technology from advertising and marketing, to life sciences, automotive, and so much more. CES 2026 is serving as a backdrop for a fundamental shift in the marketing and advertising landscape. While past years were defined by the “wow factor” of emerging…
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NBCUniversal, RPA, FreeWheel, and Newton Research Introduce Agentic AI Buying Across Linear and Digital for Premium Video
RPA and NBCUniversal Launch First Ever Cross-Platform Agentic Media Buy Powered by FreeWheel, NBCUniversal, and Newton’s AI Technology.
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Roku and iSpot Bring Outcome-Based Optimization to Streaming
iSpot attribution powers Roku’s optimization for better campaign performance
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Viant Launches “Outcomes” the First Fully Autonomous Open Internet Ad Product
The Next Generation ViantAI Innovation Powered by AI Lattice Brain
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PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising
Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into Market
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Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta™
Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications
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Expert Mode: The Delicate Balance of Data and Daring in High-Stakes Holiday Creative
For many of us in the marketing leadership trenches, the holiday season represents the culmination of a year’s worth of planning, strategy, and budget allocation. It’s our Super Bowl, where a single campaign can define brand perception and drive a significant portion of annual revenue.
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The Effect of Conversational Commerce on Digital Strategy
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections reaching $45 billion by 2028. Adoption is meaningful, too: as many as 43% of people with voice-enabled devices use them for shopping activities. Of those, 51% use voice to…
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Scent, Sound, and Sensation: The Future of Multisensory Outdoor Advertising
OOH is no longer limited to what people see. Brands are increasingly layering in sound, scent, and interactive elements to catch attention and hold it. Excite OOH notes that multisensory campaigns tend to drive stronger engagement, longer dwell times, and more social sharing than standard displays.
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#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
Today, we’re going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We’ll explore the surprising new balance of power between owned media and earned media, and what it means for your PR, content, and SEO strategies moving…
