My Courses
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#820: From eTail: Stitch Fix’s Noah Zamansky on bringing back the fun of shopping and integrating agentic AI into retail
Consumers aren’t lacking for choice. Instead, they’re usually drowning in a sea of options, and it’s up to brands to find ways to go beyond simply removing friction and bring back the joy in shopping. Adding AI, and agentic AI into the mix can unlock new opportunities, but also brings with it new challenges. We’re…
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MarTech Futurist: March 1, 2026
Vendors are selling AI as a productivity multiplier. The data suggests it’s a capability multiplier—but only for organizations that have the governance, workflows, and strategic clarity to use it effectively. Most don’t. CMOs who recognize this gap and invest in the foundational work—governance, workflow redesign, content restructuring—will outpace competitors still chasing AI adoption metrics.
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Expert Mode: Beyond the Blue Link: Navigating the New Era of AI-Driven Discovery
The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel to manage, but a fundamental reordering of the customer journey. We are moving from a world of search queries and results pages to one of conversational discovery and synthesized answers.
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Smarter Sorting: The “Product Truth” Imperative: Navigating AI Shopping Systems in Agentic Commerce
The Smarter Sorting study, Product Truth in the Age of Agentic Commerce: A Multi-Platform Evaluation of AI Shopping Systems’ Accuracy, Completeness, and Regulatory Reliability (2025), exposes persistent challenges in delivering “product truth”—a SKU-level representation that is accurate, complete, and regulatory-aligned.
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IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders
While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights reveals that consumers hold significantly less positive views on AI-generated advertising than advertisers assume. For senior marketing and customer experience (CX) leaders, addressing this disconnect through strategic disclosure and robust governance is critical to maintaining…
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Yesterday’s MarTech News: February 28, 2026
The most significant pattern across yesterday’s announcements is the proliferation of specialized AI agents and point solutions.
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Expert Mode: Reconciling the Customer Paradox of Price vs. Premium Experience
Do you invest in the bottom-line appeal of price, or the long-term value of a superior experience? It feels like a zero-sum game, forcing a choice between margin-eroding discounts and costly Customer Experience (CX) investments.
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#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators
Today, we’re going to talk about the seismic shift in the media landscape, driven by the explosive growth of the creator economy. We’ll explore how the very definition of a creator is evolving from a short-term influencer to a long-term brand builder, and what opportunities and challenges this presents for established brands that are trying…
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Channel99 Connects Marketing Intelligence Data to GenAI Platforms Enabling a New Generation of Marketing Clouds
New Model Context Protocol (MCP) server enables secure, real-time access to Channel99 marketing performance data within private instances of ChatGPT, Microsoft Copilot and Claude.
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Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026
According to Smartcat’s The State of Global Enterprise Growth in 2026 report, for senior marketing and CX leaders, navigating this environment requires more than isolated efficiency gains; it demands a strategic approach to AI integration, workflow orchestration, robust governance, and structured training.
