My Courses
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CMSWire: The CX Teams Moving Fastest Are Rewriting How AI Research Works
This article was written by Greg Kihlström for CMSWire. As customer expectations accelerate, CX leaders are turning to synthetic research and agentic AI to test experiences before customers ever feel the friction.
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Nielsen and Roku Expand Strategic Measurement Partnership
Roku gains access to Nielsen’s streaming ratings showing The Roku Channel is the #2 streaming app in ad-supported TV time
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HCLSoftware to Acquire AI Data Analyst Agents Startup Wobby
Acquisition of the early–stage startup to accelerate our clients’ value realization from GenAI by adding AI data analyst capabilities
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#788: Year-end review with Greg Kihlström, The Agile Brand
Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie – I had a little help from AI in doing this. But that’s also kind…
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Expert Mode: Closing the Gap Between Brand Promise and Customer Reality with AI
The distance between the brand voice meticulously crafted in a boardroom and the way it’s perceived in the wild can be vast and treacherous. Marketing leaders spend fortunes defining their brand promise, only to see it refracted, distorted, or sometimes completely ignored across a chaotic landscape of customer reviews, social media commentary, and support tickets.
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#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
Today, we’re going to talk about navigating the complexities of global expansion. We’ll get into the strategic decisions leaders have to make when localizing content, such as where to spend the budget for maximum impact, and the critical choice between leveraging AI for scale and speed versus deploying human experts for nuance and connection. To…
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#50: One Amazing Thing About UserTesting with Bobby Meixner
Speed to insights is critical. Well, what if you could validate your UX concepts faster by launching tests directly from Figma? Welcome to One Amazing About UserTesting. Today we’re talking with Bobby Meixner, VP of Solution Marketing at UserTesting and they will be sharing one amazing thing about their integration with Figma with us today.
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The Feed is Dying. Social Network Series Hits 1M Messages by Changing How You Share Online.
Series, the social network on iMessage, announced that today it has exchanged over 1 million messages while also reaching 10,000 daily active users – all without feeds, followers, or the anxiety that’s driven an entire generation away from public posting.
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#272: Different Beats Better: Branding That Sells Without Selling with David Brier
Hear branding advice that shifts focus from “better” to “different.” David Brier explains how branding is the art of differentiation. He shows why brands that only tweak visuals fail, and …
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#787: Tray.ai’s Stephen Stouffer on AI adoption and why marketers should care about the integration layer
Today, we’re going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy infrastructure underneath is preventing companies from moving beyond small-scale experiments. We’ll explore why a modern, integration-first approach is no longer a ‘nice-to-have’ for…
