My Courses
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Your operating model sets the ceiling on what AI can do. Martech Futurist | June 17, 2026
This week’s research, insights, and news provide a consistent signal from the analyst desks: the limiting factor on AI value is organizational, and the vendor market is reorganizing to sell against that limit. Forrester argues that agentic AI inherits and amplifies the flaws of the operating model it runs inside.
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Yesterday’s Marketing Technology & AI News | June 17, 2026
The honest read on yesterday’s news is this: vendors are racing to claim the “agentic” label while the practical implementation gap remains enormous. Salesforce’s Agentforce Marketing Goals Agent and Content Agent are still in pilot. Databricks’ CustomerLake is in Private Preview. Jasper’s GEO Agent is newly available but requires enterprises to have already solved the…
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From PegaWorld: Pega’s Tara DeZao on marketing ROI with agentic AI
We’re told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed? Today we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we’re going to talk about: The…
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Agentic Protocol Readiness Has Become a Coverage Decision
For most of the past year, Protocol Readiness was the dimension a brand could defer. The standards that let an agent transact with a merchant were drafts, the integrations were pilots, and the reasonable position was to watch.
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Beyond the Vanity Metrics: Inside WMF’s €13B+ Open Innovation Infrastructure
Anchored by its world-class annual tech platform in Bologna, WMF operates as a continuous, year-round investment and innovation infrastructure that seamlessly bridges international capital, big tech, and global media. The annual summit serves as the high-density physical and operational catalyst for a permanent, multi-layered framework designed to redefine cross-border growth.
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isolved Introduces Autonomous AI Agents Built to Own HR Outcomes — Brings Unified HCM Platform to Anthropic’s Claude Connectors Directory
isolved® today unveiled the first autonomous AI agents built to own HR, payroll and benefits outcomes, and launched general availability of the isolved Connector for Claude.
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CTM Expands Conversation Intelligence Ecosystem with New Integrations and Platform Enhancements
New integrations, expanded partner capabilities, and a sixth consecutive Inc. Best Places to Work recognition highlight CTM’s continued growth.
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Salesforce Signs Definitive Agreement to Acquire Fin
Acquisition will bring Fin’s customer agent platform to companies of all sizes, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents across the enterprise
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Adeptia Strengthens Leadership Team to Meet Growing Demand for AI-Ready Data and Intelligent ETL
Adeptia, the intelligent ETL platform for enterprise data automation, today announced the appointment of three senior executives to support the company’s next phase of growth and innovation: Tim Bond, Chief Product Officer; Jill Ransome, Vice President of Marketing; and John Moore, Vice President of Revenue Operations. The leadership additions reflect Adeptia’s continued investment in helping…
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Truescope Launches Truescope AI, Transforming Media Monitoring Into AI-Powered Intelligence
New AI platform introduces two intelligent teammates — Truescope Assistant and Truescope Analyst — giving communications professionals instant and deep media intelligence
