My Courses
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Liferay Earns ISO 42001 Certification for AI Management System, Demonstrating Its Commitment to Responsible AI
Certification validates Liferay’s AI Management System (AIMS) and its approach to risk, transparency, and responsible innovation
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Understanding AI Marketing Adoption Trends: Strategic Imperatives for Enterprise Leaders
A recent study by digital experience optimization platform VWO.com reveals significant state-level variations in the online interest for AI marketing tools across the U.S. This research, based on an analysis of Google search volumes for AI marketing-related keywords, provides a valuable lens for senior marketing and CX leaders to assess their organization’s position relative to…
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Expert Mode: Why Your Marketing Cloud Might Be Confusing Your AI
For years, enterprise marketing leaders have been engaged in a monumental construction project. With blueprints drawn up by the major marketing clouds and materials sourced from an ever-expanding MarTech landscape, you’ve meticulously built intricate technology stacks. The goal has always been the same: a unified, intelligent system capable of delivering personalized customer experiences at scale.…
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Expert Mode: The Confluence of AI, Agility, and Collaboration in Modern Marketing
The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art piece where the individual logos are indiscernible. We’ve navigated the rise of digital, the shift to mobile, the data explosion, and the demand for accountability. Yet, the current inflection point driven by artificial intelligence feels fundamentally different. It’s not just…
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Salesforce Signs Definitive Agreement to Acquire Qualified
Salesforce, the world’s #1 AI CRM, today announced it has signed a definitive agreement to acquire Qualified, a leading provider of agentic AI marketing solutions.
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#786: Thrad CEO Andrea Tortella on advertising in your conversational AI
Today, we’re going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you participate in that conversation authentically and effectively, without destroying the user experience? We’ll explore how…
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Conductor Launches Official App in ChatGPT, Bringing Enterprise AI Search Intelligence Directly Into AI-Powered Workflows
Conductor, the end-to-end enterprise platform for the AI search era, today announced the launch of its official app in ChatGPT, giving enterprises one of the first authoritative ways to understand how their brand is represented, cited, and interpreted in AI-generated answers. Built on Conductor’s new MCP server, the Conductor app in ChatGPT brings real-time AI visibility…
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Strategic Imperatives for Retail Media Networks: Driving Performance and Trust
Algolia’s Retail Media Networks: Insights and Emerging Trends report provides senior marketing and CX leaders with strategic insights into effectively deploying and managing RMNs to optimize performance and cultivate consumer trust.
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Expert Mode: Navigating the Personalization Paradox in an AI-Driven World
It’s the central paradox of our discipline. As marketing leaders, we are tasked with delivering ever more precise, one-to-one personalization, a mandate supercharged by the capabilities of AI. The promise is a world where every interaction is relevant, every offer is timely, and every customer feels uniquely understood. Yet, at the exact same moment, the…
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A Look Forward to 2026, Part 1: Why Authenticity and Agents Will Rule the Future
The core prediction is this: the “new brand currency” will be nothing less than unvarnished authenticity. This shift mandates a re-evaluation of human capital, where employees must evolve from task executors into sophisticated managers of digital agents, and where emotional intelligence is set to transition from a soft skill to a hard, quantifiable metric for…
