My Courses
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Siteimprove Expands its Agentic Content Intelligence Platform with Conversational Analytics Agent
Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO
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Truthset Launches Integration with Databricks via Delta Sharing to Provide Marketers Advanced Data Accuracy and Quality Controls
The partnership gives brands, agencies, and publishers the ability to evaluate and tune the accuracy of consumer data to increase profitability
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Scratch and Trendemon: From Content Buffet to Decision Support: B2B Marketing in the Age of LLMs
Answer Led Journeys, a new report from Scratch Marketing and Media and Trendemon indicates that the traditional sales funnel has not merely evolved; it has migrated off-site into AI chat interfaces.
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Expert Mode: Moving Retail Media Networks Beyond the Programmatic Playbook
Retail Media Networks (RMNs) are no longer the new kid on the block; they are a multi-billion-dollar line item on nearly every CPG P&L. The promise was alluring: leverage rich, first-party shopper data to reach consumers at the point of purchase. Yet, for many seasoned marketing leaders, the reality has been more complicated.
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Strategic Perishable Management: Boosting Profit and Reducing Waste in Retail Operations
Displaying and Discounting Perishables: Impact on Retail Profits and Waste. Management Science, a recent study by Atan, Honhon, and Pan provides critical insights into how strategic product display and dynamic discounting can be leveraged to achieve both profit maximization and substantial waste reduction.
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Adobe Integrates Multi-Model AI with New “Quick Cut” Tool to Streamline Video Production
Adobe has announced the launch of Quick Cut within its Firefly video editor, a tool designed to transform raw footage or AI-generated clips into a structured first cut instantly. The release comes as marketing departments increasingly look toward “generative assembly” to reduce the time spent on manual “stitching” in favor of high-level strategy and narrative…
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Adobe Debuts Quick Cut to Tackle Video Production Bottlenecks
Today, Adobe is expanding its generative AI repertoire with the launch of Quick Cut (beta), a new feature within the Adobe Firefly creative studio designed to automate the initial stages of video editing, as marketing departments face increasing pressure to scale short-form video content without proportional increases in headcount or budget.
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#818: Informatica’s CMO Jim Kruger on data as the foundation for innovation
Today, we’re going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data infrastructure itself. We’ll explore how the role of the CMO is shifting from a master of messaging to a master of data strategy, and what it takes to lead a marketing organization when the quality of your data…
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Tempo: Adaptive Strategic Portfolio Management: Driving Measurable Value in 2026
A recent study, The 2026 State of SPM Report by Tempo Software, reveals that while many organizations aspire to strategic alignment, significant gaps exist between intention and execution.
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BluStream Launches Polly, An AI Advisor That Gives Brands a Personalized Connection to Each Customer Throughout Their Product Ownership Journey
Polly Uses Billions of Product Usage and Customer Data Points to Plan Personalized Customer Journeys, Converse in a Brand’s Voice Across Any Digital Channel, and Prevent Churn
