My Courses
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Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta™
Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications
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Expert Mode: The Delicate Balance of Data and Daring in High-Stakes Holiday Creative
For many of us in the marketing leadership trenches, the holiday season represents the culmination of a year’s worth of planning, strategy, and budget allocation. It’s our Super Bowl, where a single campaign can define brand perception and drive a significant portion of annual revenue.
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The Effect of Conversational Commerce on Digital Strategy
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections reaching $45 billion by 2028. Adoption is meaningful, too: as many as 43% of people with voice-enabled devices use them for shopping activities. Of those, 51% use voice to…
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Scent, Sound, and Sensation: The Future of Multisensory Outdoor Advertising
OOH is no longer limited to what people see. Brands are increasingly layering in sound, scent, and interactive elements to catch attention and hold it. Excite OOH notes that multisensory campaigns tend to drive stronger engagement, longer dwell times, and more social sharing than standard displays.
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#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
Today, we’re going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We’ll explore the surprising new balance of power between owned media and earned media, and what it means for your PR, content, and SEO strategies moving…
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Redefining leadership at the intersection of transformation & technology with Fabian Ringwald – Live from Lead26
This interview,Live from LEAD-26 in Zurich, links real leadership lessons to lived experience. Fabian, a CIO and ultra runner, talks limits, psychological safety, and practical steps. He also shares a …
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Technology Companies Are Slow to Understand Physical Industries
There’s a narrative in tech that construction, manufacturing, and energy companies are resistant to change. I’ve spent 26 years in this space, and I think that narrative is backwards. The real problem? Technology companies are slow to understand physical industries. That realization shaped everything about how we built Briq. Here’s what we learned.
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Expert Mode: Why Your Growth Problem is Actually a Brand Problem
Brand is often relegated to the “nice-to-have” column, a luxury to be indulged in during boom times and the first thing on the chopping block when belts tighten. Yet, this perspective misses the most critical point: a strong brand is not an expense, but the ultimate economic engine. It’s the invisible hand that lowers acquisition…
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Expert Mode: The Infinite Channel Problem and Why Your Supply Chain is Your New Best Marketer
We are entering an era where the brand is less defined by its advertising and more by its operational excellence. The consumer, now accustomed to near-instant gratification, has little patience for supply chain disruptions, delayed orders, or poor communication. The paradox we face is that as AI potentially atomizes the customer journey across infinite touchpoints,…
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Optimove launches its new Email Marketing Solution, significantly enhancing marketers’ Creative Power
Optimove’s next evolution of email marks a new era of email personalization at scale for Positionless Marketers. Enhanced capabilities combine industry-leading AI agents with state-of-the-art data foundations
