My Courses
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Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty
New research from Qualtrics, based on a Q3 2025 global consumer study of over 20,000 individuals across 14 countries, reveals that just 52% of consumers feel financially secure, a 3-point decline in two years. This financial insecurity has profound implications for customer experience (CX) and brand perception, compelling CX and marketing leaders to re-evaluate their…
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Bloomreach’s AI-Powered Marketing Automation And Ecommerce Search Now Available on AWS Marketplace
Bloomreach, the AI company for personalization, today announced its AI-powered marketing and search solutions are now available on Amazon Web Services (AWS) Marketplace. Bloomreach’s inclusion on AWS Marketplace will offer seamless integration of its tools with technology stacks built on Amazon Web Services, allowing more businesses around the world to recognize the impact of marketing and search powered by the…
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Expert Mode: Why Your Brand is the Ultimate Human Edge in an AI-Saturated World
Let’s face it. The pressure to integrate AI into every facet of marketing is immense. Boards are asking about it, CEOs are mandating it, and our teams are navigating a veritable Cambrian explosion of tools, each promising to unlock unprecedented efficiency and personalization.
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Expert Mode: The SMB Marketing Paradox: Why More Spending Leads to Less Confidence
For B2B marketers looking to serve the SMB market, understanding their reality is not just beneficial—it’s paramount. The current landscape presents a fascinating paradox. While SMBs are increasing their marketing budgets, their confidence in the effectiveness of those dollars is simultaneously plummeting.
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#795: Resident Expert: Novi CEO Kimberly Shenk on how agentic AI changes buyer’s journey
Today, we’re going to talk about how agentic AI is quietly becoming the new gatekeeper between brands and consumers, radically changing e-commerce discovery and purchase behavior, especially in the CPG and retail space. To help me discuss this topic, I’d like to welcome, Kimberly Shenk, CEO at Novi, our Resident Expert on AI-Driven Commerce.
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nuVizz Advances Retail Last-Mile Delivery and Returns Excellence, Noted in the 2025 Gartner® Market Guide
nuVizz, a leading provider of last-mile transportation management solutions, today announced it has been named a Representative Vendor in the 2025 Gartner® Market Guide for Last-Mile Delivery Technology Solutions¹.
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#20: From American Nightmare to Reclaiming Her Life: Denise Huskins’ 5 Steps to Rise After Trauma”
In one of the most gripping conversations I can remember, I sit down with Denise Huskins Quinn —a woman whose story captured headlines and inspired the 2024 Netflix documentary, American …
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#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
Today, we’re going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn’t a better algorithm, but a stronger, more trusted brand. We’ll explore why brand is becoming the essential human edge…
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Tempo Strengthens Executive Leadership to Meet Accelerating Enterprise Demand for Adaptive Portfolio Management
Leaders from ServiceNow, Workiva, and Zilliant to bolster enterprise SaaS and AI capabilities as market demand accelerates
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Overheard at CES 2026: The Shift from AI Hype to Accountability and the “Outcomes Era”
Each year at CES, the Las Vegas Strip showcases the latest and greatest in technology from advertising and marketing, to life sciences, automotive, and so much more. CES 2026 is serving as a backdrop for a fundamental shift in the marketing and advertising landscape. While past years were defined by the “wow factor” of emerging…
