My Courses
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Roku and iSpot Bring Outcome-Based Optimization to Streaming
iSpot attribution powers Roku’s optimization for better campaign performance
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Viant Launches “Outcomes” the First Fully Autonomous Open Internet Ad Product
The Next Generation ViantAI Innovation Powered by AI Lattice Brain
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PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising
Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into Market
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Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta™
Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications
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Expert Mode: The Delicate Balance of Data and Daring in High-Stakes Holiday Creative
For many of us in the marketing leadership trenches, the holiday season represents the culmination of a year’s worth of planning, strategy, and budget allocation. It’s our Super Bowl, where a single campaign can define brand perception and drive a significant portion of annual revenue.
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The Effect of Conversational Commerce on Digital Strategy
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections reaching $45 billion by 2028. Adoption is meaningful, too: as many as 43% of people with voice-enabled devices use them for shopping activities. Of those, 51% use voice to…
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Scent, Sound, and Sensation: The Future of Multisensory Outdoor Advertising
OOH is no longer limited to what people see. Brands are increasingly layering in sound, scent, and interactive elements to catch attention and hold it. Excite OOH notes that multisensory campaigns tend to drive stronger engagement, longer dwell times, and more social sharing than standard displays.
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#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
Today, we’re going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We’ll explore the surprising new balance of power between owned media and earned media, and what it means for your PR, content, and SEO strategies moving…
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Redefining leadership at the intersection of transformation & technology with Fabian Ringwald – Live from Lead26
This interview,Live from LEAD-26 in Zurich, links real leadership lessons to lived experience. Fabian, a CIO and ultra runner, talks limits, psychological safety, and practical steps. He also shares a …
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Technology Companies Are Slow to Understand Physical Industries
There’s a narrative in tech that construction, manufacturing, and energy companies are resistant to change. I’ve spent 26 years in this space, and I think that narrative is backwards. The real problem? Technology companies are slow to understand physical industries. That realization shaped everything about how we built Briq. Here’s what we learned.
