My Courses
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#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly …
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A Look Forward to 2026, Part 2: Silos’ Last Stand, Agents Rise, and Governance Rules
While consumers demand authenticity and emotion in 2026, the engine room of the enterprise is undergoing a ruthless architectural overhaul. The old Silicon Valley mandate to “move fast and break things” is being replaced by an urgent need for disciplined integration, modular infrastructure, and the complete demolition of operational silos.
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Expert Mode: Beyond the MQL: A Reality Check on B2B Lead Quality
In an era overflowing with data, analytics platforms, and AI-powered tools promising to solve this very problem, it’s a paradox that the challenge of lead quality not only remains but has, in some ways, become more complex.
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Optimizely Unveils New Research on AI-Powered Content Ecosystems
New report identifies 15,000+ tools in today’s marketing ecosystem and highlights the rise of “agentic content systems” built to scale personalization
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TrustArc Launches Arc: The AI-Powered Privacy Management Platform Built for Modern Teams
TrustArc, the privacy management platform for navigating global compliance and AI risk, announced the general availability of Arc, an evolution of the TrustArc platform designed to redefine how organizations manage compliance in an increasingly complex regulatory environment.
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CMSWire: The CX Teams Moving Fastest Are Rewriting How AI Research Works
This article was written by Greg Kihlström for CMSWire. As customer expectations accelerate, CX leaders are turning to synthetic research and agentic AI to test experiences before customers ever feel the friction.
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Nielsen and Roku Expand Strategic Measurement Partnership
Roku gains access to Nielsen’s streaming ratings showing The Roku Channel is the #2 streaming app in ad-supported TV time
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HCLSoftware to Acquire AI Data Analyst Agents Startup Wobby
Acquisition of the early–stage startup to accelerate our clients’ value realization from GenAI by adding AI data analyst capabilities
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#788: Year-end review with Greg Kihlström, The Agile Brand
Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie – I had a little help from AI in doing this. But that’s also kind…
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Expert Mode: Closing the Gap Between Brand Promise and Customer Reality with AI
The distance between the brand voice meticulously crafted in a boardroom and the way it’s perceived in the wild can be vast and treacherous. Marketing leaders spend fortunes defining their brand promise, only to see it refracted, distorted, or sometimes completely ignored across a chaotic landscape of customer reviews, social media commentary, and support tickets.
