My Courses
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Stord: Initial Cyber Week Findings from the 2025 Pre-Black Friday Data
The 2025 Pre-Black Friday and Cyber Monday (BFCM) period has again demonstrated the holiday shopping season’s dynamic and hyper-growth nature. Early data from Stord’s live 2025 Black Friday Cyber Monday tracker, spanning from Sunday, November 23rd, through Wednesday, November 26th, reveals significant year-over-year increases in order volumes, Gross Merchandise Value (GMV), and Average Order Value…
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Pre-Black Friday Holiday Shopping: Initial Findings from Salesforce
The annual Cyber Week sales period continues to be a critical benchmark for overall digital commerce performance, revealing essential shifts in consumer behavior and technological adoption. Pre-Black Friday findings from Salesforce, based on billions of consumer interactions across its Commerce, Marketing, and Service platforms, underscore significant digital sales growth alongside the ascendance of artificial intelligence…
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The AI-Accelerated Enterprise: Unlocking Connected Insights for Competitive Advantage
The consumer’s voice has never been more accessible, and technological advancements, particularly in Artificial Intelligence (AI), are accelerating data analysis. Despite these capabilities, many organizations remain hampered by fragmented, reactive approaches to consumer insights. This fragmentation creates significant gaps between understanding consumer needs and executing decisive business actions.
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Meta Unveils AI Tool to Supercharge Ad Creatives
New generative AI promises to help marketers create tailored ad variations quickly, boosting efficiency and engagement across Facebook and Instagram campaigns.
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#776: Black Friday Special: Zappi CMO Nataly Kelly on the high-stakes world of holiday advertising
And they aren’t alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually…
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Expert Mode: The Age of AI and the Imperative for Simplicity in Customer Experience
Just when we thought we had a handle on the omnichannel chaos, along comes the generative AI revolution, adding a powerful, and at times bewildering, new dimension. The pace of change is no longer just fast; it’s blistering. The fear of being left behind is palpable, and the pressure to demonstrate quantifiable impact amidst this…
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Adobe to Acquire Semrush
Today, Adobe (Nasdaq:ADBE) and Semrush Holdings, Inc. (NYSE:SEMR) announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion. Semrush is a powerful partner for marketers looking to manage…
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Appian AI Transforms Clinical Workflows for Global Public Health Agencies
Appian, a leader in AI process automation, announced that the “Bring AI to Work(flow)” solution built on the Appian Platform by Appian and Ignyte Group has been named a Pioneer in Healthcare Innovation and a winner of the HL7 AI Challenge, a global competition recognizing excellence in advancing health data interoperability and ethical AI.
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BNPL’s Billion-Dollar Cyber Monday Surge: A Strategic Imperative for Enterprise CX and Marketing Leaders
Online consumer payments are undergoing a significant transformation. What was once viewed as a niche payment option, Buy Now, Pay Later (BNPL), has rapidly evolved into a core financial tool for millions of Americans. Recent research fro Digital Silk highlights that, particularly from high-volume shopping events like Cyber Monday, this shift increases to grow, presenting…
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#775: ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions
Today, we’re going to talk about brand integrity, the founder’s paradox of building a company to sell, and what happens when you get a second chance to reclaim the brand you created. We’ll explore the delicate balance between corporate scale and entrepreneurial soul, and how a brand’s purpose can be its most resilient asset. To…
