My Courses
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Retail’s AI Paradox: Marketers Adopt AI, But Campaign Speed and Scale Still Lag
New Typeface research reveals why retail marketers struggle to scale AI, balance budgets, and deliver real-time personalization
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Sitecore Unveils SitecoreAI, Ushering in the AI-First Era of Digital Experience
Built for the world beyond the website, SitecoreAI is a composable SaaS platform featuring the new Agentic Studio and ready-made AI agents that help power real-time personalization, engagement, and conversion across every channel
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Amperity Redefines Real-Time Personalization with Profiles That Capture Every Customer Moment
Amperity, the leading AI-powered customer data cloud, today unveiled Real-Time Profiles, a breakthrough capability that allows brands to connect every live customer signal with their full historical profile, making true real-time personalization a reality.
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Expert Mode: From Sidecar to Core Capability: AI in the D2C Enterprise
For years, the promise of one-to-one personalization at scale has been the holy grail of digital marketing. We, as leaders, have sat through countless presentations and read innumerable whitepapers on the subject. We’ve invested in platforms, hired data scientists, and run pilot programs. Yet, for many enterprise organizations, personalization has often remained a “sidecar”–an interesting…
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#68: Improving lead quality with Derek Gerber, Power Digital
Today, we’re going to talk about why so many B2B marketers are still struggling with poor lead quality, and what they can do to fix it. To help me discuss this topic, I’d like to welcome Derek Gerber, Director of Growth B2B at Power Digital.
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Fullstory acquires Usetiful, turning digital insights into decisive actions
Fullstory, a leading behavioral data company, today announced its acquisition of Usetiful, a top-rated digital adoption platform recognized for its deployment of guides and surveys within applications. The acquisition extends Fullstory’s capabilities into the real-time delivery of personalized experiences that drive business outcomes, including greater feature adoption, higher user engagement, and improved conversion rates.
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Twilio Enters Into Agreement to Acquire Stytch, an Identity Platform For AI Agents
Today, we’re excited to announce Twilio entered into an agreement to acquire Stytch, an identity platform for AI agents that’s built for developers. Stytch’s talented team and proven technology will help Twilio augment our roadmap and build an intelligent identity layer that anchors the entire Twilio Platform in support of our vision: a world where every…
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#265: Winning Leadership Buy-In: Aligning CX with Business Goals
Gregorio Uglioni sits down with senior customer experience manager Patty Soltis to explore the intricate dynamics of convincing the C-suite to embrace customer experience initiatives. Patty shares invaluable insights on …
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#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing
Today, we’re going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing…
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New Book Launches Global Framework for Customer Experience Transformation
Global CX innovator Raymond Gerber has released his groundbreaking book, Journey to Customer Obsession: A Blueprint for CX Maturity and Enterprise Transformation, now available on Amazon in hardcover, paperback, and Kindle editions
