My Courses
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Expert Mode: Thriving in Uncertain Times: How AI-Driven Consumer Intelligence Fuels Marketing Agility and Growth
The current marketing landscape presents a paradox. While the transformative potential of AI has become increasingly evident, many marketers find themselves grappling with uncertainty, hesitant to fully embrace its power.
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Expert Mode: Agentic AI and the Future of Event Marketing
While generative AI has captured the imagination of marketers with its ability to create content, agentic AI represents a significant leap forward. This emerging technology moves beyond generating outputs and empowers marketers to automate actions, personalize experiences, and gain deeper insights from their data.
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Bombora Debuts Curated Ecosystem Audiences, Enabling Premier B2B Companies to Turn Proprietary Data into Advertising Audiences
Crunchbase, Definitive Healthcare, G2, and HG Insights first to partner with Bombora to bring their B2B data into scalable B2B audience activation available on platforms across the social and programmatic ecosystem.
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The Crisis of Sameness: How Anti-PR Challenges the Cult of Conformity
Most brands are trapped in a dangerous feedback loop. They chase the same story angles, recycle identical influencer tactics, and parrot trending phrases in a frantic race for fleeting visibility. But this imitation epidemic doesn’t just make brands forgettable; it conditions audiences to tune them out entirely. While marketers justify this behavior with a fear…
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#760: Nestlé’s Daniel Damasio on successful marketing transformation that is both global and local
Today, we are here at Treasure Data’s CDP World in Las Vegas, and we’re going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It’s a classic…
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#159 The Serial Fixer Trap: Boundaries, Burnout, and Better Leadership
Are you unknowingly sabotaging your own well-being at work—and at home—by trying to fix everyone else’s problems? So many of us find purpose and validation in helping, supporting, and “solving” …
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Programmatic Newsletter Advertising Platform Paved Expands Leadership Team with Two Key Hires
Former Outbrain executive Victor Charpin joins as VP of Publishers and adtech veteran Phil Reich appointed VP of Sales to help accelerate publisher growth and advertiser adoption across the Paved marketplace of 2,000+ publishers
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Expert Mode: The Agentic Future of Marketing
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers operate, strategize, and connect with their audiences. While the allure of AI-driven efficiency is undeniable, its true potential lies in unlocking new avenues for growth and innovation.
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#759: Transcend’s Phyllis Fang on personalization utilizing data privacy by design
Today, we’re going to talk about the central paradox facing marketers: the mandate for deep, AI-powered personalization is growing at the exact same time that access to the data that fuels it is becoming more restricted by privacy regulations and consumer skepticism. We’ll explore how brands can bridge this gap, build trust, and turn privacy…
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iSpot Welcomes Julie Van Ullen as Incoming President and Chief Revenue Officer
First President for iSpot to Help Usher in Next Phase of Innovation and Growth
