My Courses
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#45: One Amazing Thing about Atarim with Vito Peleg
Are you looking to embrace agentic AI in your brand’s creative process and want something more than just another LLM wrapper? What about a multi-human to multi-agent experience? Welcome to One Amazing About Atarim. Today we’re talking with Vito Peleg, CEO at Atarim and he will be sharing one amazing thing about their platform with…
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#264: B2B or B2C: Time to Level Up in CX with Ben Phillips
Ben Phillips, a 20-year CX professional, explains how B2B customer experience differs from B2C, highlights key B2B moments, and gives real examples of fixing and leveraging accounts. He also shares practical training ideas: translate leadership…
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#757: Funnel CEO Fredrik Skantze on the evolution of marketing measurement
Today, we’re going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I’d like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel.
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Expert Mode: Unlocking Multimodal AI for Enterprise Transformation
The current buzz around AI has many enterprise marketing leaders scrambling to understand how to effectively leverage this technology. While text-based AI has seen significant adoption, the potential of multimodal AI—which incorporates visual and audio data—remains largely untapped.
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Solutions by Text and Datos Insights Reveal How RCS Messaging Bridges Financial Services’ Trust Gap and Drives Measurable Consumer Action
“The Evolution of Messaging: Exploring Consumer Motivation and Behavior in the Age of RCS” provides a data-driven blueprint for messaging performance and growth
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OPPO Redefines Personalized Mobile AI Experiences with Google
OPPO, a leading global smart device brand, today announced a deeper collaboration with Google to redefine personalized and secure mobile AI, focusing on personalized AI capabilities, AI model deployment, and AI privacy. Through this technical cooperation, OPPO aims to deliver more intuitive, secure, and comprehensive mobile AI experiences to users worldwide.
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Expert Mode: Navigating the Complexities of Marketing Procurement Services
Procurement plays a vital role in ensuring businesses can secure the goods and services they need to operate efficiently and effectively. However, the procurement services industry faces unique marketing challenges. Many perceive procurement as a mere checkbox exercise or a source of corporate red tape. This perception overlooks the strategic importance of procurement in driving…
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#756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy
Today, we’re going to talk about how advanced AI is transforming retail media networks, enabling more targeted, personalized, and ultimately, profitable campaigns. To help me discuss this topic, I’d like to welcome, Jeff Baskin, Chief Revenue Officer at Eagle Eye. Jeff, welcome to the show!
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#158 The Art of Communication: Delivering Difficult News with Compassion
Is it possible to deliver life-changing news—with compassion—without sacrificing precious time or the physician’s own well-being? It’s a burning question for healthcare professionals everywhere, and the impact of getting it right goes far…
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Expert Mode: Fulfillment is the Experience: Rethinking Customer Expectations in the Age of Agility
The retail landscape has undergone a seismic shift in recent years, driven by evolving consumer expectations and accelerated by the pandemic. Customers now demand seamless experiences, instant gratification, and personalized interactions. For brands, this means rethinking traditional approaches to fulfillment and recognizing its crucial role in shaping the overall customer experience.
