My Courses
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#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft’s Talisha Padgett on designed intelligence for marketing
Today, we’re going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and…
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CMSWire: CX Leaders: Integration, Not Budgets, Define Your Next Advantage
This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI and lasting customer loyalty.
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MarTech: Why agentic AI is the next big shift in CX strategy
Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences. This article was written by Greg Kihlström for MarTech.
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#754: Robin Ross on what happens to retail when your best customers are AI agents
Today, we are recording live at MAICON – the Marketing AI Conference – in Cleveland, Ohio, and we’re going to talk about a concept that’s moving from science fiction to strategic planning: agentic commerce. This is the world where AI agents don’t just help us, they act for us. On one hand, brands are using…
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Auxia Introduces AI-Native UX That Unifies Decisioning, Content and Insights in One Interface
Reimagined workflow design puts agentic AI front and center across all marketer use cases
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Introducing CX 2028: A New Perspective on the AI-Powered Future of Digital Customer Experiences from Quack AI
The new research paper, written by Yaniv Markovski, formerly of OpenAI, Aviram Roisman, Quack CTO and Co-Founder, and Doron Pryluk, Quack COO, outlines how AI will transform every layer of customer support, success, and experience, ushering in a completely new paradigm for how companies serve their customers by mid-2028
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Adobe Delivers LLM Optimizer for Businesses to Boost Visibility Across AI-Powered Chat Services and Browsers
This new enterprise application enables businesses to gain relevance and authority in an era where consumers are embracing generative AI-powered interfaces.
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Expert Mode: B2B and B2C CX Convergence in Insurance
The lines between B2B and B2C customer experience (CX) are blurring. B2B buyers, influenced by their consumer experiences, now expect the same level of seamlessness and personalization they encounter in their personal lives. For companies operating in both spheres, like insurance providers, understanding these evolving expectations is crucial for success.
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#66: Building a culture of AI innovation with Michael Domanic, UserTesting
Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly iterate, especially when integrating transformative technologies like…
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#44: One Amazing Thing About Auxia with Sandeep Menon
Do you and your marketing team want access to enterprise-grade AI, without having to ask your data science team a million questions (and wait for days or even weeks for your requests to be fulfilled)? Welcome to One Amazing About Auxia. Today we’re talking with Sandeep Menon, CEO at Auxia and he will be sharing…
