My Courses
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Black Friday Tops Traffic, but December’s Final Days Will Drive the Holiday Spend, Says RetailNext
RetailNext, a global leader in smart store analytics for optimizing retail experiences, today released its 2025 U.S. Holiday Forecast, revealing that while Black Friday will once again reign as the busiest day for store traffic, the biggest spending will come in the final rush before Christmas.
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Topsort and Breuninger Partner to Set the Standard for Luxury Retail Media in Europe
As Topsort continues to power retail media across the European market, the company partners with leading luxury fashion retailer Breuninger to upgrade its existing retail media infrastructure
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Oracle AI Agents Help Marketing, Sales, and Service Leaders Unlock New Revenue Opportunities
New role-based AI agents embedded in Oracle Fusion Cloud Applications help organizations efficiently enhance customer experiences
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American Express Unveils Amex Ads to Connect U.S. Card Members to Premium Brands
New advertising platform leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments
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Expert Mode: Redefining Loyalty in the Age of Experiential Travel
The travel industry, a dynamic landscape of evolving consumer preferences and technological advancements, presents unique challenges and opportunities for marketers. Customer loyalty programs, once a cornerstone of customer retention, must adapt to the changing demands of today’s travelers.
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#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it also demands a deep…
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#42: One Amazing Thing About Pega with Tara DeZao
Welcome to One Amazing About Pega. Today we’re talking with Tara DeZao, Sr. Director of Product Marketing at Pega and she will be sharing one amazing thing about their Customer Engagement Blueprint with us today.
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Beyond Discounts: Power Digital Report Reveals the Consumer Shifts Reshaping BFCM and Long-Term Brand Equity
New research reveals the consumer reset: where demand actually starts, which platforms matter by generation, and warns brands that aggressive markdowns risk eroding long-term loyalty and enterprise value.
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Causal Partners with OpenX to Deliver High-Quality Connected TV Advertising at Scale
Collaboration drives significant impact for a political advocacy campaign, achieving 17.73% greater efficiency in reaching New Yorkers with affordable healthcare messaging
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New Leaders, Bold Vision: Data Axle Names Townsend and Cunningham to Drive Innovation Across Data, AI, and Marketing
Executive appointments reinforce Data Axle’s role as the partner for brands shaping customer-centric growth
