My Courses
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#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
Today, we’re going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I’d like to welcome, Heidi Bullock, CMO at Tealium.
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Expert Mode: Redefining Brand Partnerships with AI
Brand partnerships are undergoing a significant transformation, fueled by the innovative power of artificial intelligence. Traditionally, forging these alliances has been a laborious, time-intensive process, often limiting access to only the largest brands with extensive resources.
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Expert Mode: Navigating the Evolving E-commerce Landscape
The e-commerce landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors, technological advancements, and ever-increasing competition. For enterprise marketing leaders, staying ahead of the curve requires not just adaptability but a proactive approach to anticipate and shape the future of retail.
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#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate
Today, we’re going to talk about how AI-driven consumer intelligence can help marketers navigate the current era of socioeconomic uncertainty and drive meaningful ROI. Many are looking for solutions to evolving challenges, from inflation’s impact on consumer behavior and evolving data privacy laws to demonstrating actual ROI and connecting with target audiences. AI presents a…
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Shoppers Warm to AI: 45% Say They Don’t Care if Product Picks Come from Humans or Algorithms, Constructor-Shopify Report Finds
Half of shoppers who’ve tried GenAI on retail sites say it’s always or often helpful; 1 in 5 would even trust AI over their partner to pick out a gift — report also highlights rise in social media for product discovery, sharp generational divides, and opportunities to improve ecommerce search
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#153 Navigating Crisis with Integrity: Strategies for Building Trust in Customer Experience
What happens when your company’s reputation—and your customers’ trust—hangs by a thread? Are you ready for a moment when a crisis isn’t just possible, but inevitable? In this episode, I dive deep into one of the most critical topics for…
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Expert Mode: The Untapped Power of AI: How SMBs Are Outpacing Enterprises in Adoption and Innovation
Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants. It’s rapidly becoming a cornerstone for businesses of all sizes, and surprisingly, small and mid-sized businesses (SMBs) are leading the charge. While enterprise organizations grapple with the complexities of AI integration, SMBs are demonstrating remarkable agility, leveraging AI across various functions to…
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#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience
Today, we’re going to talk about taking ROI models from confusion to clarity, specifically in the B2B e-commerce space. We’ll explore how to build models that truly reflect business value, avoid common pitfalls, and unlock exponential growth. To help me discuss this topic, I’d like to welcome, Carlos Manalo, Co-CEO and Co-Founder at Office of…
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Read AI Unveils Behavior-Based Agents Designed For The New Cadence of Work
Read AI, the fastest-growing meeting notetaker and AI assistant, today announced the launch of its Agentic Workflow Suite. Inspired and informed by Read AI’s proprietary, comprehensive study of sentiment and behaviors from more than 5 million meetings in the U.S. over the past six months, the agentic workflow suite will save users time, reduce meeting…
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MarketCast Launches Brand Effect Pro Advertising Analytics Solution
MarketCast Brand Effects Pro puts real-time ad breakthrough data, competitive analytics, and AI-powered insights in the hands of senior marketers and researchers for the first time
