My Courses
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Expert Mode: Synthetic Research and the Future of Customer Understanding
Arguably among the most exciting developments in the area of marketing and customer experience is the rise of synthetic research, a novel approach to understanding audiences. By leveraging the power of AI, synthetic research allows marketers to simulate human behavior, glean insights at scale, and make better decisions, faster.
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#740: Navigating Build vs. Buy with Luv Kapur, Bit
Today, we’re going to talk about navigating the increasingly complex “build vs. buy” dilemma in the age of AI, and how an inner-source approach can offer a compelling alternative. To help me discuss this topic, I’d like to welcome, Luv Kapur, Staff Engineering Lead at Bit.
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Denodo Users Gain 345% ROI, 3–4x Faster Time-to-Insight, and Other Advantages, When Deployed alongside a Data Lakehouse
Study conducted by Veqtor8 finds delayed projects and $millions at risk when enterprises operate lakehouses without a logical data layer
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Pega Launches Industry’s First Agentic Enterprise Transformation Platform
Only Pega Infinity ’25 combines AI design-time creativity with runtime predictability to effectively modernize legacy systems
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#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact
Today, we’re going to talk about how SMBs can capture the lightning-in-a-bottle energy of Gen Z marketing without looking like they’re trying too hard. To help me discuss this topic, I’d like to welcome Smita Wadhawan, CMO at Constant Contact.
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Civic Launches Nexus to Address 95% Enterprise AI Pilot Program Failure Rate
AI enablement tool provides fast-tracked AI agent access to data warehouses without compromising control.
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Algolia Launches Agent Studio to Power Scalable, Context-Aware AI Agents
Agent Studio unifies retrieval, tool orchestration, and observability so teams can build agents that run safely in production
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Expert Mode: Building a Resilient and Agile Supply Chain in 2025 and Beyond
Global events continue to disrupt supply chains, challenging brands to maintain agility and competitiveness. From geopolitical unrest to climate change, the unpredictable has become the norm. For enterprise marketing leaders, this means understanding the crucial connection between a modern supply chain strategy and brand agility is no longer a luxury, but a necessity.
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#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran
Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing, sales, and customer service…
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#259: Leading High-Performing Teams: Simple Habits of Fearless Leaders: Nick James
Learn how fearless leaders build high-performing teams. Nick James shares practical habits: start with why, create psychological safety, empower people, use candid feedback, and coach individuals. He also explains his Eighty20 coaching, leading agile…
