My Courses
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Martech: Your ecommerce calendar just got a year-round makeover
Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.
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Expert Mode: Building Agility Into the DNA of an AI Startup
In the era of AI-driven transformation, every company wants to be agile. But few manage to embed agility so deeply into their operating model that it becomes second nature. Reka, an AI startup developing leading-edge multimodal generative models, has made that a foundational part of how they operate—and they’ve done it with a lean, remote…
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#14: From Fear to Financial Freedom- Five Steps To Learn How to Leverage Real Estate Investing
In this power-packed episode of *Worth Knowing*, Brooke Ceballos-Pinero and Shirley Baez reveal how they turned fear into fuel, transforming from intimidated beginners to seasoned real estate investors. They share how education and grit helped them…
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#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester
If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere? Agility requires remembering who pays the bills: the customer. When shiny new tech shows up, it’s tempting to sprint after it—often leaving the actual human in our dust. Today we’re talking about staying customer-first in the race…
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#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales….
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33: One Amazing Thing About Roku with Dan Lapinski
Your brand is growing, and you know that your audience is watching streaming content. But how do you reach them in a way that measure awareness, conversions, and other key metrics? Welcome to One Amazing About Roku. Today we’re talking with Dan Lapinski, lead Product Marketing Manager for Roku Ads Manager and he will be…
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Expert Mode: The Customer Brain Behind National Australia Bank’s Human-Centered Engagement Strategy
At enterprise scale, customer experience orchestration can become an unruly beast—particularly when you have to balance millions of customers, dozens of engagement channels, and thousands of decision models. But Christian Nelissen, Chief Data and Analytics Officer at National Australia Bank (NAB), believes that with the right architecture and mindset, it’s not only manageable—it’s transformative.
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#697: Building the total experience for customers with AJ Joplin, Forrester
Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX Summit North America 2025 …
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Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control
The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content creation. But when lives, money, or compliance are on the line, unpredictability becomes a liability. That’s why Peter van der Putten, Director of the AI Lab and Lead Scientist at Pega, is focused on a new frontier: predictable, governed AI…
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MarTech: The power of customer data across the journey: Acquisition
This article was written by Greg Kihlström for MarTech. Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value.
