This article was based on the interview with Stephanie Shreve from PowerChord by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Personalized content generation is accelerated and enhanced by leveraging generative AI tools. These tools allow marketers to create multiple versions of content that are tailored to individual customers or specific locations in real-time or near real-time. This level of personalization helps brands deliver relevant and engaging content that resonates with their target audience.
One way AI is used in content generation is through generative AI. This technology allows marketers to quickly and easily create customized content without the need for extensive resources or manual effort. For example, if a boating company wants to showcase their product in different locations, generative AI can create images with backgrounds from Minnesota lakes, the Northeast, or the West Coast. This eliminates the need to physically travel to these locations and capture the images, saving time and resources.
Generative AI can also be used to create personalized content beyond just images. Marketers can use AI to generate different versions of written content, such as product descriptions or marketing copy. This allows brands to tailor their messaging to specific customer segments or individual preferences. By leveraging AI, marketers can create a wide range of content variations that resonate with their target audience, enhancing the customer experience.
While generative AI can create a solid base of customized content, it is important to note that human touch is still necessary in some cases. There may be instances where AI-generated content needs adjustments or fine-tuning by human marketers to ensure accuracy and quality. However, the ability of AI to quickly generate personalized content provides a valuable starting point for marketers, enabling them to create content variations more efficiently.
The use of AI in personalized content generation is particularly beneficial for small and medium-sized businesses. These companies often have limited resources and smaller marketing teams compared to larger enterprises. AI levels the playing field by providing smaller businesses with the tools to compete with their larger counterparts. By automating content generation, AI allows small businesses to create personalized content at scale, reaching their target audience more effectively.
AI plays a crucial role in enabling personalized content generation. Through generative AI tools, marketers can create multiple versions of content that are tailored to individual customers or specific locations. This level of personalization helps brands deliver relevant and engaging content that resonates with their target audience. While AI provides a valuable starting point, human touch is still necessary in some cases to ensure accuracy and quality. Overall, AI empowers brands, both large and small, to enhance the customer experience and build stronger relationships with their target audience through personalized content.