In the latest report from arrivia, a global leader in travel loyalty and booking technology, serving major brands like American Express, Marriott Vacation Club, and USAA. “Beyond the Hype: The Rise of AI-Aided Trip Planning,” provides a fresh perspective on how AI is transforming the travel industry, highlighting its role in driving the future of customer engagement, loyalty programs, and personalized travel experiences.
The report reveals AI’s potential to surpass traditional capabilities and redefine how brands connect with consumers, as seen with companies like Starbucks, Marriott, and Delta Airlines, which already leverage it to personalize services, enhance customer experiences, and elevate loyalty programs.
Some key findings from Beyond the Hype: The Rise of AI-Aided Trip Planning include:
- AI is gaining traction in the travel sector, with 33% of U.S. adults already using AI tools to plan or book trips, and 46% open to adopting it in the future.
- Gen Z is leading the way, with 63% having used AI for trip planning, presenting a prime opportunity for brands to attract younger, tech-savvy consumers to their loyalty programs.
- Convenience and value are the primary drivers, with 57% of consumers using AI to save time, and 56% to find the best deals.
- 52% of consumers want AI to alert them to exclusive deals available through loyalty programs.
- 90% of travelers value personalization in their trip planning, and AI-powered loyalty programs are ideally suited to deliver these customized experiences.
The report also highlights the challenges AI faces. While tech-savvy users are increasingly comfortable sharing personal data, many others still harbor concerns about privacy and transparency. For travel brands, overcoming these concerns while demonstrating AI’s capacity to deliver tangible value will be crucial in driving broader adoption and fostering deeper consumer trust.
