AI potential outweighs potential downside

This article was based on the interview with Curt Schreiber of VSA Partners by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

Artificial intelligence (AI) potential outweighs potential downside. This is the argument presented in the podcast transcript. The discussion revolves around the incorporation of AI into various industries, particularly in design, branding, and marketing. The guest, Curt Schreiber, Chief Creative Officer at VSA Partners, shares his insights and experiences working with AI, specifically IBM Watson.

Schreiber highlights that AI is still in its early stages and that we are a long way from achieving self-awareness in machines. He refers to AI as “artificial imitation” because it can only imitate or generate what it knows based on the limited data available to it. He emphasizes that only about 20% of the world’s data is in the public domain, with the majority behind firewalls and in private networks. Therefore, the widely available consumer interfacing AI models can only work with the data that is accessible to them.

Despite the limitations, Schreiber expresses his fascination with AI and eagerly anticipates what the future holds. He remains optimistic about the potential of AI, yet acknowledges the need for caution and careful approach but sees more potential than downside as long as we handle it responsibly.

The argument presented in the podcast transcript aligns with the view that AI has significant potential that outweighs the potential downsides. AI has already made advancements in various fields, from healthcare to transportation to customer service. It has the capability to enhance efficiency, accuracy, and productivity in many industries. With continued research and development, AI has the potential to revolutionize how we live and work.

However, it is crucial to approach AI ethically and responsibly. As AI becomes more integrated into our lives, we must consider the ethical implications, such as privacy, security, and bias. Regulations and guidelines should be in place to ensure that AI is used for the benefit of society and does not cause harm.

The potential of AI outweighs the potential downsides. While AI is still in its early stages and has limitations, it has the potential to revolutionize various industries and improve efficiency and productivity. However, it is essential to approach AI with caution and responsibility, considering the ethical implications. With proper regulation and guidelines, AI can be harnessed for the benefit of society.

The Agile Brand Guide to Generative AI by Greg Kihlström