MarTech, CX, and Leadership Books
Discover our best-selling marketing technology books that explore the areas of martech that leaders—and aspiring leaders—need to master
Whether it is the internationally best-selling The Agile Brand Guide® book series of marketing technology books, or Greg Kihlström’s House of the Customer series, our books provide marketers with the ideas and insights they need to lead their brands towards the North Star of a 1:1 omnichannel personalized customer experience of the future.
The Agile Brand Guide®: Digital Asset Management
The Marketer’s Guide to Digital Asset Management. In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. This is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s...
Priority is Prediction
Foreword by Simonetta Turek, Chief Product Officer at Medallia
The stakes have never been higher for enterprise organizations to take decisive action. Yet, to prioritize our actions, we need a reasonable way to predict their outcomes. This means that business leaders need better ways to understand their potential choices, including...
The Agile Brand Guide®: Digital Experience Platforms
Foreword by Rupali Jain, Chief Product Officer at Optimizely
Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand’s marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization’s website...
Using AI in Marketing
In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis...
The Agile Brand Guide®: Customer Data Platforms
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
The Agile Brand Guide® series is created to help marketers...
The Composable Roadmap
In the ever-evolving landscape of digital transformation, The Composable Roadmap by Chad Solomonson and Greg Kihlström emerges as a beacon for organizations striving to navigate the complexities of modern technology architectures. This isn’t just a book; it’s a manifesto for change, a blueprint for building a future where flexibility and agility are...
Meaningful Measurement of the Customer Experience, 2nd Edition
Foreword by Greg Melia, CEO of CXPA
Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more...
Priority is Action
What do our words truly mean, whether they are posted on a website, spoken on a shareholder call, projected on a wall in an internal meeting, or shared with a customer? While eloquently written prose may inspire and engage any audience for a short time, it is our actions that...
